TECH SUPPLIER Jul 2022 - Market Perspective - Doc # AP49360422

The Digital-Native Business Funding Winter Is Coming: Where Are the Opportunities for Technology Suppliers?

By:

Seng Keong Low
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,
Daniel-Zoe Jimenez
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Abstract

This IDC Market Perspective presents a first take on the impact of the funding winter on digital-native businesses (DNBs) and the pressures they are currently facing. The report provides a set of recommendations for technology vendors looking to supply DNBs with products and services to overcome the current hurdles in the DNB ecosystem.

"DNBs have defined themselves through hyperspeed growth, fueled by abundant capital from investors and venture capitals. However, as market conditions come under pressure, the flow of capital has slowed to a trickle, putting immense pressure on DNBs. As DNBs are now going into survival mode, IT vendors must understand the currents needs of DNBs and provide solutions addressing those immediate requirements. This way, suppliers can grow with DNBs through and beyond these difficult times," says Seng Keong Low, research director, IDC Asia/Pacific.


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