TECH SUPPLIER May 2022 - Market Presentation - Doc # AP47372722

SMB Market Landscape and State of Digitalization Asia/Pacific (Excluding Japan) 2022


Estelle Quek
, Chris Morris,
William Lee
On-line Presentation


In this IDC Presentation, IDC revealed that Asia/Pacific (excluding Japan) (APEJ) small and medium-sized businesses (SMBs) operate in very mixed and complex environments among themselves because of unique issues and situations. IDC identified the key challenges faced by SMBs in achieving business priorities and agility and implementing technologies. In addition, IDC discovered there are only 31% digitally determined among SMBs, 44% took a reactive stance toward digital first while 25% lag. In a subsequent study titled SMB Cloud Adoption Characteristics and Market Potential in Asia/Pacific (Excluding Japan) 20222025, IDC predicts huge room for growth for frontier technologies based on cloud services for SMBs that are just at the start of their digital transformation (DX) journey.

SMBs are a key and majority component of APEJ economies that comprise more than 98% of enterprises. They generate the largest number of employment opportunities, second only to agriculture, employing more than 50% of the workforce. SMBs are more vulnerable than large firms in terms of cash flow, accessing debt financing and manpower supply.


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