Resources
You're looking to grow.
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As market volatility increases, we have put together a series of resources to help you focus on the areas in your business that will build success and drive growth.
Mastering Tomorrow: Pioneering AI Everywhere for Tech Leaders
Awareness around AI, and Generative AI in particular, has triggered a new chapter of digital business. But how do tech leaders prepare their businesses to benefit from GenAI while managing the challenges and risks?
Rise of the 3D CISO
The modern CISO now must navigate an increasing complex landscape. The shift towards digital and the increasing connectivity of tools and systems across a business presents an ongoing challenge to the modern CISO.
The C-suite Guide to Unlocking the Power of Generative AI
The C-suite faces unique challenges in preparing their business for the influx of generative AI applications and tools. You need to understand its business potential while ensuring alignment with strategic goals and ethical considerations. Download this eBook to help you manage generative AI.
Go-to-Market Planning Guide
With sales cycles getting longer, the increasing digitisation of the buyer journey and volatile market conditions you go-to-market planning is more important than ever. This planning guide looks at the 4Ps framework to help you understand the elements and information you need to build an effective strategy.
Go-to-Market Strategies
You need to deliver the right message, to the right person, at the right time. How you deliver that, the tactics used and the tools used are now much more complex. You need to go-to-market with a digital-first, customer-centric strategy that engages the customer on the topics and issues they care about. In this eBook we will look at the elements you need to make your 2024 go-to-market planning a success.
The Future of Content Marketing: Exploring Generative AI Techniques
B2B buyers are predominantly digital-first. Content marketing is an essential to building a digital-first lead generation strategy, to attract and engage your target audience. Generative AI tools can be used to streamline and optimise the content creation process. In this eBook, we'll explore how you can use generative AI to enhance your content marketing efforts.
A Guide to Embracing Responsible Generative AI
Most companies are at the beginning of their journey with generative AI. As this tech is rapidly evolving companies need to understand how it works and the limitations. To know what actions to take to use it responsibly and effectively.
Transform Your Business with Generative AI
There is a lot of hype around GenAI tools, but how can they help your business? How can you leverage this new tech to improve and transform your business? Learn the limits and the possibilities with our eBook.
Finding Growth Opportunities
To find the best opportunities you need to know the markets you are selling into. Who is buying, where are they spending, who is the competition, and where are the best companies or markets to focus your marketing and sales activities on. These insights are crucial to success. Download the eBook to find out more.
5 Key Strategies to Grow Your TAM During An Economic Downturn
There are steps you can take to shield your brand from the worst and even grow your market during and after an economic downturn. Understanding your total addressable market (TAM) provides you with crucial guidelines for putting together your go-to-market strategy and marketing plan to navigate changing economic conditions.
Speaking the Language of the C-Suite
Almost half of the business areas who are buying tech are not in the IT department. But who are they? And how do you position your products and services to appeal to a wider audience?
Essential Building Blocks for an Effective Growth Strategy
Businesses are facing many factors such as price rises, inflation and supply chain issues that are impacting their growth. Strategy is key to success in uncertain and changing markets. In this eBook we look at the key building blocks to include in your strategy to help you build towards growth.
7 Data-Driven Solutions to Recession-Proof Your Business
Businesses are facing the impact of a recession on top the past few years of supply chain issues, political turmoil and a pandemic. What steps can organisations take to recession proof their business? We look at some of the data-led solutions that could help your business.
7 Tech Business Strategies to Accelerate Growth
With resources and budgets under scrutiny, where should you focus your efforts to accelerate growth? We look at the key strategies your business needs to be using.
The Technology Marketer's Guide to Thought leadership
Tech customers are relying on marketing-related information to educate themselves before speaking with product or sales. How do you create effective thought leadership for your business?
Guide to Leveraging Third-Party Content
Tech customers rely on marketing-related information over sales-related information at every stage of the buying process. Knowing how to get the most out of your content is crucial.
How to Make the Most of your Third-Party Content
Working with third-party analysts to build and deliver content drives measurable results. This guide looks at how to make the most of third-party content.
How to Use Data and Research to Grow Your Business
Data drives essential business growth initiatives such as improving customer insights and engagement. Learn how to use data and research in key areas that will drive business growth.
The Top 5 Reasons the Analyst Relations Role is Vital for Emerging Vendors
Emerging vendors can increase revenue, secure investment funding, and strengthen strategy through analyst relations. Explore why this role is vital with IDC's Dave Reinsel.
What Makes a Business a Success or Failure? Its Company Culture
A company is only as good as its people. Putting people front and centre of a business is key to success.
The Tech Marketer's Guide to Video Marketing
Video can help marketers generate new leads, but it can be expensive and time-consuming. This eBook gives insight into how to effectively use video to drive awareness and growth.
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