Mastering AI Everywhere
in the Digital Business Era

Let IDC FutureScape reports help you

• Frame the direction of your IT Strategy and Roadmap for the next 12-60 months
• Evaluate individual areas of IT impact in 2023 from fast-emerging technology solutions
• Justify technology adoption and investment decisions, big and small.

Enhance your story-telling and GTM plans with IDC FutureScape reports.*

• Align your GTM narratives to prediction statements that will resonate better with customers and prospects
• Get buyer insights to help evaluate your preferred engagement models for different personas (e.g. Executives, LoB vs CIO), assessment tools and customer testimonials that can be pursued in your marketing plan.

*Only Asia/Pacific Japan reports will include a Call to Action recommendations specific to Marketing Leaders.

Leverage on IDC insights to better understand your clients’ priorities.

• Capitalize on our recommended sales narratives aimed at helping tech sales leaders and their account managers better position their portfolio/capabilities according to IDC’s prediction statements
• Get recommendations on how tech sales leaders can create value for their customers in each of the prediction areas. Examples of value creation could be lower cost, higher RoI, new revenue generation/revenue growth, higher margin/profitability, ecosystem-impact, sustainability/ESG milestones etc.

*Only Asia/Pacific Japan reports will include a Call to Action recommendations specific to Sales Leaders.