Customer Relationship Management (CRM) Team

Mary Wardley

Program Vice President, Customer Care and CRM

Vladimir Kroa

Associate Vice President, Sustainability

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

New Research


  • By:  Mary Wardley Loading

    This IDC Perspective looks at the future of customer experience from a specific lens of technology — that of authentication to help managers focus on removing the friction that impedes customer conversations."Ensuring that the agent and/or ...
  • By:  Mary Wardley Loading

    This IDC Perspective presents data from six waves of IDC's Future Enterprise Resiliency and Spending Survey, conducted from April 2021 to October 2021. Highlighted is the consistency of business priorities as reported by survey respondents ...
  • By: 

    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Mary Wardley Loading
    This IDC study represents a vendor assessment of the conversational artificial intelligence (AI) software platforms market for customer service use cases through the IDC MarketScape model. This assessment discusses both quantitative and qua...
  • By: 

    • Ritu Jyoti Loading
    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Peter Haas
    • Sriram Subramanian
    • Maureen Fleming Loading
    • Shari Lava Loading
    • Dr. Chris Marshall Loading
    • Jennifer Hamel Loading
    • Neil Ward-Dutton Loading
    • Jack Vernon
    • Mary Wardley Loading
    • Warren Shiau
    • Jennifer Cooke Loading
    • Pietro Delai Loading
    • Harish Dunakhe Loading
    • Tim Grieser
    • Peter Rutten Loading
    • Shane Rau Loading
    This IDC study provides IDC's 2022 top 10 predictions for artificial intelligence."The year 2020 accelerated digital transformation and moved AI out of the corners into the mainstream. The 'early adopter' advantage is petering out, and AI i...
  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Jason Bremner Loading
    • Simone De Bruin
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Takashi Manabe Loading
    This IDC study provides top 10 predictions for small and medium-sized businesses (SMBs) in 2022."One way SMBs are looking to grow, contain costs, and enhance productivity is by looking to digital technologies to increase awareness, reach, r...
  • By: 

    • Giulia Carosella Loading
    • Serge Findling
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Gard Little Loading
    • Adelaide O'Brien Loading
    • Robert Parker Loading
    • Joseph C. Pucciarelli
    • Yukiharu Yorifuji Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2022."Direct digital transformation (DX) investment growth rates are accelerating, up to 16.5% CAGR for 2022-2024. This is an increase of one full percentage po...
  • By: 

    • Alan Webber Loading
    • Gerry Brown
    • Laurie Buczek Loading
    • Lawrence Cheok Loading
    • Marc DeCastro Loading
    • Leslie Hand Loading
    • Jordan Jewell
    • Daniel-Zoe Jimenez Loading
    • Wayne Kurtzman Loading
    • Marci Maddox Loading
    • Tom Mainelli Loading
    • Takashi Manabe Loading
    • David Myhrer
    • Saki Ohta Loading
    • Sudhir Rajagopal Loading
    • David Wallace
    • Mary Wardley Loading
    • Karsten Weide
    • Adam Wright Loading
    This IDC study explores the future impact that technology will have on customer experience and the engagement between brand and customer.According to Alan Webber, program vice president, Customer Experience Applications at IDC, "COVID-19 ca...
  • By: 

    • Rebecca Segal
    • Chad Huston
    • Cushing Anderson
    • Rob Brothers Loading
    • Mukesh Dialani Loading
    • Jennifer Hamel Loading
    • Douglas Hayward Loading
    • Cathy Huang Loading
    • Matthew Wilkins Loading
    • Vladimir Kroa Loading
    • Gard Little Loading
    • Peter Marston Loading
    • Matthew Merker
    • Lisa Rowan
    • Bjoern Stengel Loading
    • David Tapper Loading
    • Takuya Uemura Loading
    • Linus Lai Loading
    This IDC study provides IDC's top 10 predictions for worldwide services for 2022 and beyond."Organizations' partnerships with services firms are expected to grow as the war for talent combined with the need to achieve higher levels of digit...
  • By: 

    • Bjoern Stengel Loading
    • Daphne Chung Loading
    • Rob Brothers Loading
    • Amy Cravens Loading
    • Glen Duncan
    • Stephanie Krishnan Loading
    • Vladimir Kroa Loading
    • Susan G. Middleton
    • Reid Paquin Loading
    • Amita Potnis
    • Curtis Price Loading
    • Dr. Chris Marshall Loading
    • Marta Muñoz Méndez-Villamil
    This IDC study provides IDC's top 10 predictions for sustainability for 2022."Corporate sustainability isn't just here to stay — it is becoming a business imperative for organizations around the world," said Bjoern Stengel, research lead, G...
  • By: 

    • Mickey North Rizza Loading
    • Pietro Delai Loading
    • Chandana Gopal Loading
    • Kevin Permenter Loading
    • Juliana Beauvais
    • Ritu Jyoti Loading
    • Kevin Prouty Loading
    • Bo Lykkegaard Loading
    • Alexandros Stratis
    • Daniel-Zoe Jimenez Loading
    • Jordan Jewell
    This IDC study provides 10 predictions for the worldwide intelligent ERP market."The digital-first world requires businesses to leverage their enterprise applications in a manner that enables their businesses to run smarter, be more agile, ...

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