IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Survey is based on IDC's 2024 Europe, Middle East, and Africa (EMEA) ISV Survey and provides insights into go-to-market approaches and cloud marketplace strategies. The survey was fielded from ...
This IDC Survey provides insights into ISV products, pricing models, and innovation strategies. Based on IDC's 2024 Europe, Middle East, and Africa ISV Survey that was fielded from January to March 2024, it combines ...
This IDC Survey provides insights on vendor relations, alliances, and platform strategies. Based on IDC's 2024 Europe, Middle East, and Africa ISV Survey that was fielded from January to March 2024, it combines responses ...
This IDC Market Perspective analyzes how distributor marketplaces are evolving to meet changing partner and customer buying behaviors. IDC contends that distributor ecosystems will continue to integrate with public cloud marketplace providers ...
This IDC Market Perspective discusses key highlights and announcements from Cisco Live EMEA 2024. It covers Cisco's strategic focus on becoming a data company, its advancements in full-stack observability, security enhancements powered by ...
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2024 and beyond.
"The importance of healthy ecosystems has further expanded with the majority ...
This IDC Survey provides cross-regional insights and implications of IDC's 2023 Global Partner Survey across Asia/Pacific (AP); Europe, the Middle East, and Africa (EMEA); Latin America (LATAM), and North America (NA). Key themes ...
This IDC Web Conference discusses the trends and predictions IDC's Worldwide Channels and Alliances team is seeing in software and infrastructure channels as well as in strategic alliances as we move further into 2024 and beyond. The team ...
This IDC Market Note explores the latest evolution of ServiceNow's partner program announced in January 2024. The changes signal ServiceNow's aims to put greater emphasis on partner commitment to drive a higher level of customer success ...
This IDC Market Note explores the evolution of BT's SMB strategy as outlined by BT executives during a webinar in October 2023. BT explained its segmentation approach to SMB customers and outlined how it is leveraging its partner ecosystem ...
This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in November 2023. During the discussion, partners from EMEA — representing a variety of vendors — shared insights into ...
This IDC Market Note analyzes the key topics discussed during ServiceNow EMEA Analyst Summit 2023 that took place in Rotterdam in the week of November 22, 2023.
"An intelligent platform approach has never been more important, now ...
This IDC Survey is based on IDC's 2023 Europe, Middle East, and Africa (EMEA) Partner Survey and provides insights on partners' capabilities, expertise, and investment priorities. The survey was fielded from July ...
This IDC Survey report is based on IDC's 2023 Europe, Middle East, and Africa (EMEA) Partner Survey and covers insights on partner-vendor relations and ecosystem dynamics. The survey was fielded between July and September ...
This IDC Survey report is based on IDC's 2023 Europe, Middle East & Africa (EMEA) Partner Survey and covers insights into business models, revenue dynamics, and health metrics. The survey was fielded in July-September 2023 and ...
This IDC Market Note explores the evolution of Cisco's SMB strategy as outlined by Cisco executives during a briefing on September 19, 2023. Cisco has repositioned its portfolio to better land with SMB customers and outlined new investments ...
This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in September 2023. During the discussion, partners from EMEA representing a variety of vendors shared what is top-of-mind ...
This IDC Market Perspective explores how vendors can devise strategies and incentives to mobilize their partner ecosystems into selling solutions and services through an increased emphasis on sustainability credentials.
"Supporting ...
This IDC Market Note provides an overview and analysis of NetApp's partnering strategy following NetApp's EMEA Industry Analyst Strategy Summit held in September 2023. NetApp's EMEA leadership team explained it is evolving the way it incentivizes ...
This IDC Market Note provides an overview of BT's strategic collaboration agreement with AWS. BT recognizes the importance of cloud marketplaces in the way its customers want to discover, procure, and manage IT environments.
This IDC Market Presentation discusses emerging opportunities for partners in EMEA around the growth and increased adoption of artificial intelligence (AI) technologies, building on the momentum around generative AI.
This IDC Market Note explores PwC's strategic priorities. PwC's U.K. and EMEA executives explained how managed services represents a significant market opportunity in its positioning as a digital business partner to customers and how its ...
This IDC Market Note explores Kaseya's strategic priorities, announced during DattoCon Europe 2023. Kaseya explained its vision to bring a single, unified, and fully integrated platform to the MSP market to help address "vendor fatigue" ...
This IDC Market Note explores Salesforce's EMEA partner ecosystem priorities for its next financial year (FY24). Salesforce's EMEA indirect channel and alliance executives explained how partners will play a key role in its target to reach ...
This IDC Market Perspective summarizes a discussion among partners who joined IDC's quarterly Partner Advisory Board in January 2023. During the discussion, partners from EMEA representing a variety of vendors shared what is top of mind ...