IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
IDC对数据要素进行了市场定义,共包括数据要素开发、数据要素应用、数据要素安全和数据要素服务四个方面,对当前主要市场活动和市场表现进行了分析说明,并针对目前的挑战建立Butterfly Model,搭建数据价值流通图,从数据、数据平台、数据旅程、企业/用户的角度来梳理数据流通路径,并分析数据要素各个环节的主要技术和应用,以及分析了生成式AI对数据要素的影响,提出Data Clean Room来加快企业数据共享,并在最后为厂商提供了行动建议。
"数据要素市场在2024年将会快速落地,会有越来越多的企业涌入数据基础设施、数据管理、数据资产、数据交易流通市场,这将极大推动数据的开放共享,但也需要注意到数据作为资产,其独有的特性和估值方式,希望报告中的模型能为市场提供参考。另外,数据的从属关系、开放形式将在今年有更大的挑战和多样的问题,企业要尽力建立标准的管理规范和标识体系,并充分利用Gen ...
在本研究中,IDC分析师团队描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素,并给出了2024—2029年有关数据与分析市场的十大预测。
本演示文档是同主题IDC FutureScape主文件《IDC FutureScape: 全球数据和分析市场2024预测——中国启示》的附件,旨在为技术销售领导者和技术营销领导者提供具体的建议。
图数据管理分析平台在多年市场教育和生成式AI的驱动下,目前仍处于大规模落地前期,到2027年,全球非结构化数据将占到数据总量的86.8%,达到246.9ZB,如何更好地管理非结构化数据、挖掘其背后的价值,则更加重要,图数据管理分析平台作为其中关键一环,市场规模仍保持乐观增长。蚂蚁集团TuGraph、杭州悦数图数据库、华为云GES、嬴图Ultipa Graph、星环科技StellarDB已经开始新一轮的技术产品研发和生态布局。
"传统低维度的数据分析不能匹配企业开始以更快的速度积累和管理数据要求,关系挖掘日益迫切,未来图与AI的结合,更多的是集中在图计算引擎与整体平台架构之上,通过多样化的工具组件和统一的大数据管理解决方案,帮助企业更好地管理底层数据资产。报告中的图数据管理分析平台行动路线图V1.0希望可以帮助技术供应商更好地理解技术和市场趋势,从底层支撑、平台功能、AI应用场景来创新产品布局。"——IDC中国新兴科技研究组高级分析师李浩然表示。
...“Data与AI之间的界限越来越模糊,虽然整体来看,AI公司融合大数据服务的进度更快,但大数据、数据分析能力与AI的融合带来了更多想象力和可能性。低代码数据管理分析平台的市场规模有望在2024—2025年快速增长,以客户为牵引的需求创新更加强烈。IDC建议相关技术供应商更加关注企业对数据实时化的需求,将行业经验与自动化、AI、RPA能力进一步融合,面向客户提供更多后续增值服务,也同时考虑部署AI的成本问题,并从产品积木、定制化与标准化融合的方式来创新自身产品布局。”——IDC新兴科技研究组高级分析师李浩然表示。
...This IDC study provides IDC's 2024 top 10 predictions for data and analytics technologies applied to data analysis and decision support, augmentation, and automation use cases.
"Although data and analytics technologies have existed ...
到2027年,70%的经济价值将以高信息密度的商品和服务形式呈现,"数据有价值"的社会素养成型。疫情释放、数字化转型政策要求、AI浪潮推动、更精细实时管理需求,共同带动数据智能市场高速发展。专业技术服务商、云服务企业、龙头厂商等依托资源、数据、算法、先验知识优势,围绕软件平台横纵双向布局产业生态,为客户打造功能完备、流程完整、可定制的数据智能分析决策平台。本报告分析了当前市场的整体情况以及市场格局,绘制了中国数据智能生态图谱V4.0和核心技术趋势图V1.0,列举代表厂商,对未来发展提供建议。
"数据智能仓储、数据治理&可视化分析、商业智能分析决策的软件服务成为厂商布局重点,市场竞争愈演愈烈,数据链路流通流程缩短,促使企业聚焦一体化解决方案,海量多模态的高效的数据存储、治理、开发将带动流程化工具、中间件的升级。厂商需要抓住生成式AI的机遇,从提升业务效率和提高分析管理水平两方面进行创新。"——IDC新兴科技研究组高级分析师李浩然表示。
...数据治理、数据中台、资产管理等概念在数据要素政策刺激下持续发酵,同时大数据服务厂商以更加主动的姿态去融合生成式AI技术,打破了大数据与AI原有的屏障,这为企业侧的数据治理和安全可信产品带来了新的产品创新和市场机会。另外,数据治理平台如何满足不同部门、不同角色、不同层级、不同位置、不同分工的需求并保持一体化,使得CIO/CDO实现长期正反馈的回报,也是本报告探索的方向之一。本报告分析了当前数据市场的企业调研情况以及面临挑战,绘制了企业大数据治理及安全可信产品技术趋势图V1.0,并列举代表厂商,对未来发展提供建议。
...随着人工智能赋能实体经济进入深水区,企业通常面临数据资源有限、算力投资难度大、模型泛化能力差、高水平人才稀缺的发展瓶颈,面对人工智能的各种挑战,预训练大模型出现并提供了一种“预训练+微调”的通用化解决方案,从无标注数据中通过自监督学习获取大量“知识”,提升开发效率,实现用更统一的方式推动人工智能实现工业落地。IDC研究了中国市场主流厂商,并选取了9家大模型技术厂商进行重点研究,通过用户访谈调研,从用户关注的技术能力、产品功能、生态服务等方面进行评估,并结合厂商各自特点进行点评,为用户选择厂商提供帮助和建议。
AI大模型已经从拼参数发展到拼应用,标志着AI进入大规模可复制的产业落地阶段,仅利用下游的小样本或者零样本学习就可以达到很好的效果,从而降低AI开发成本。目前,我们看到大模型已经开始与场景、行业进行深度融合,例如,代码生成、蛋白质结构预测等领域的大模型,验证了大模型已不仅在科技企业中应用,也迈出了走向各行各业的步伐。
...本IDC研究对12家典型的图数据库厂商进行了评估,厂商类型覆盖互联网厂商、云服务厂商、大数据厂商等。IDC 针对入选的图数据库厂商的能力和战略进行综合评估,评估标准包括收入规模、产品技术能力、市场和生态以及未来发展战略等方面。各维度根据市场情况进一步划分为若干细分项,并配以不同权重,从而形成 IDC MarketScape 综合评分体系,通过 IDC分析师针对各个厂商和大量最终用户的深入访谈,综合分析并确定各厂商在IDC MarketScape 中的相对位置,并探讨厂商的特点和战略,总结发展趋势,为技术买家进行产品选型提供参考。
"根据IDC数据,2022年中国图数据库市场规模达到2.4亿元人民币,预计2023年整体市场规模将超过4亿元人民币,呈现快速增长的态势。从整体市场来看,市场拓展至多行业需求,金融仍是主要客户渠道,数字化转型是当前市场化主要推手。图数据库尚未形成独立价值闭环,企业市场教育仍需继续,由于图数据与传统数据存储、管理、算法和分析方式不同,图数据库不仅代表数据存储架构,也包括上层的算法模型和分析管理平台,以此来形成独立的价值闭环。从产品功能来看,对于ChatGPT带来的新一波浪潮,市场对通用预训练模型期待度较高,主要体现在ChatGPT对于存算管理、查询分析、数据开发、可视化呈现、场景预训练模型等方面。从标准生态来看,图数据库厂商加快统一标准范式,并考虑与上层数据分析平台和其他数据库的关系。"——IDC中国新兴科技研究组高级分析师李浩然表示。
...IDC创新者是指年营收额低于1亿美元、有创新性技术或突破性商业模式的新兴厂商。以下是IDC针对北京柏睿数据技术股份有限公司(柏睿数据)、北京滴普科技有限公司(滴普科技)、重庆赛迪奇智人工智能科技有限公司(赛迪奇智)的研究概述(排名不分先后)。
"后疫情时代企业对于数字化转型、降本增效表现出了更大的需求,尤其是在金融、互联网、工业、政府等领域,围绕海量多模态数据管理、可视化分析、低代码/无代码开发、智能决策平台等进行内部部署和业务创新。尤其是数据要素政策以及ChatGPT的AI浪潮的带动,社会素养基本成熟,反推供应商加快技术产品融合和垂直行业应用服务创新。另外,实时分析决策、基础软件支撑、对话式问答及开发、时序及因果分析值得厂商和社会更多的关注。"——IDC中国高级分析师李浩然表示。
...IDC调研显示,有66.9%的企业了解湖仓一体架构,有85%的企业正在部署或考虑评估部署湖仓一体架构。在IDC《中国人工智能与大数据技术图谱,2022》中,湖仓一体被列为递增型代表技术,将在中长期持续提高、优化业务交付体验,作为支撑智能产业发展的统一数据底座,湖仓一体具备低运维、低成本、多格式、多功能、高价值、高敏捷、更安全、更灵活的特性,形成数据流通闭环,当前湖仓一体解决方案已在金融、互联网行业进行规模化应用,未来在大型央国企、工业、能源、交通等行业拥有更大的市场机会。
数据据治理体系、超大规模数据管理、数据时效性、全域数据融合是当前湖仓一体面临的四大挑战。在此背景下,IDC正式启动《湖仓一体数据平台技术能力评估报告,2023》,从数据管理、数据存储、数据开发、数据安全、工程化落地、生态、覆盖行业等方向进行评估,并筛选出10家代表厂商,分别是阿里云、金山云、柏睿数据、滴普科技、华为云、巨杉数据库、科杰科技、网易数帆、星环科技、亚信科技(排名不分先后),以期望为企业管理者、技术开发者以及投资者提供建议参考。
“湖仓一体是实现海量多模态数据统一管理的必要手段。IDC调研显示,企业在数字化商业过程中更加关心利用数据和信息来创造自身竞争优势,因此实现底层统一的数据管理是进行上层资产管理和业务决策分析的关键。湖仓一体与AI的融合表现在两个方面,一是赋能AI,即创新湖仓一体架构来满足ChatGPT对于海量数据存储、训练和实时推理的需求,二是更加重要的AI赋能,即企业更希望湖仓一体解决方案融合ChatGPT来实现开发侧的模型敏捷开发、数据智能分析、资源统一管理,以及上层业务侧的数据快速查询分析和总结,创建一个‘所想即所得’的交互页面。”——IDC中国新兴科技研究组高级分析师李浩然表示。
...本IDC PeerScape报告展示了不同领域和发展阶段的工业企业在大数据平台建设方面的前沿实践案例,展示IT技术如何解决企业问题,帮助更多企业建立符合自己发展特色的大数据平台建设路径。中国长江三峡集团、纳爱斯集团、某能源企业入选工业大数据平台数据统一管理、数据治理类别领导者实践,北京智信远景软件技术有限公司、江苏沙钢集团入选工业大数据平台智能生产类别领导者实践,某市工业互联平台入选工业大数据平台智能运维类别领导者实践,徐工集团、无锡威孚入选工业大数据平台数字化转型、一体化建设类别领导者实践。
“当前工业企业已有一定的基础,但数据采集与管理软件离散化仍是制约企业管理和生产的最大挑战之一,数据的统一管理是搭建工业大数据平台的前提。工厂自身拥有的专业行业经验与判断,对大数据平台的开发落地和实施效果产生至关重要的作用,要避免重技术、轻经验。另外,“模型即服务(MaaS)”趋势明显,厂商应尽快沉淀上层应用能力,提供更加灵活、松耦合化、易上手的服务体验。本研究甄选了工业大数据平台建设的优秀实践,希望对工业企业在大数据平台建设方面有所启示。”——IDC新兴科技研究组高级分析师李浩然表示。
...报告从发展背景、数据云体系架构、市场应用、代表厂商、供应商建议等方面来对中国数据云市场进行分析,来确定数据云的概念内涵以及具体技术环节,从"数据上云"到"数据云上",实现四次价值释放,市场应用包括政务、城市、产业三个方向。
数据云作为新一代数据体系架构,围绕政府Government、城市City、产业Industrial为数字中国发展打造GCI发展底座,实现政企价值传递和反馈闭环。面向数据全生命周期管理,提供数据云一站式服务(安全、采集,存储,管理,开发,流通,创新),促进千行百业应用赋能,加快数据要素价值挖掘和共享流通,是产业智能化的底座。未来,面对海量政府和行业数据,随着应用需求的升级融合,提供集数据中台和业务中台于一体的核心能力,并满足可伸缩弹性的用户需求,实现上层模型服务的灵活编排落地,是厂商更好更灵活地服务企业升级的关键。
...数字经济下AI技术支持成为必然趋势,开放包容的市场态度也受到市场重视。大部分企业自身没有AI技术研发的能力,无法进行数字化转型。本次报告梳理了目前市场上大部分可以提供AI开放平台的企业,通过系统梳理发展路径、市场格局以及未来发展趋势,并展示人工智能开放平台的相关典型成功案例,总结各厂商优势,为人工智能市场的进一步发展提供参考。
本PPT是同一主题的FutureScape 2023 PPT的附件,为两个技术供应商角色提供了具体的建议(技术销售领导者和技术营销领导者)。
在本研究中,IDC全球分析师团队描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素,并给出了2023-2028年有关数据与内容市场的十大预测。
当前AI for Science正处于发展上升期,未来将从基础学科、技术研发、产品创新、产业服务等维度深度赋能传统科学领域,而如何更好地挖掘人工智能技术潜力,解决重大挑战,提升创新活力成为新的命题。
IDC 中国新兴科技研究组高级分析师李浩然表示:“AI for Science在各行各业加速落地,市场需求和关注度不断增高,厂商面向药物合成、材料研发、水利水务等重点场景加快打造平台化工具组件,集成算力服务、物理仿真、模型算法和典型案例,底层硬件和云服务厂商就绪度高。企业需要选择合适的市场进入方式,建立全面的战略体系以应对D·IMPACT挑战,注重数据资产化,分析处理多维度、多模态、多场景下的模拟和真实数据,加快开发场景套件和项目合作,增强品牌影响力,实现突破性进展。”
...本报告提供了中国AI大模型市场中各类产品的细分市场和技术产品及解决方案供应商的主要代表,这些供应商在底层服务支撑、基础算法平台、行业应用赋能、大模型测评和开源社区方面提供服务,为中国企业了解大模型发展情况、选择合适的技术供应商提供有力支持。
IDC认为,大模型作为人工智能融合产业级实践的必然形式,目前底层支撑服务基本完善,多类型芯片持续迭代,围绕训练能力、核心算子库、上层软件平台深入布局优化;火山引擎、阿里达摩院相继开源适配大模型的专业训练框架平台,针对大模型算法结构和数据参数量,利用分布式策略大幅降低训练时间和成本;自然语言处理和多模态大模型成为业界主流趋势,应用场景从对话文本和图像分析等基础功能加速向医疗、城市管理、元宇宙等重点方向演进。面向大模型开发服务的标准评估逐渐规范,市场从模型能力和开发部署等维度评估模型泛化性、通用性和零样本/小样本任务效果。
IDC中国新兴科技研究组高级分析师李浩然表示:“大模型作为政府和企业推进人工智能产业发展的重要抓手,具有较高的识别决策准确率和较强的场景迁移性,可同时处理语言文本和视频图像的单模态和跨模态任务,并已在电商、医疗、金融、娱乐等行业初步应用。IDC预测未来大模型将带动新的产业和服务应用范式,垂直场景示范推广进入跑马圈地阶段,企业需加快建设人工智能统一底座,融合专家知识图谱,打造可面向跨行业服务的‘元能力引擎’。同时,企业仍应关注数据安全、可解释性与推理侧部署的问题,通过平台配套、隐私计算、API开放等手段探索商业化落地途径。”
...本报告提供了数据智能市场中各类产品的细分市场和技术产品及解决方案供应商的主要代表,这些供应商在基础支撑、软件平台、行业应用、数据安全、数据标准和生态方面提供服务。整体数据智能市场保持高速增长,底层商业化产品体系逐渐成型,软件平台市场为不同客户群体打造功能完备、流程完整、可定制的分析决策平台,行业应用案例推广是发展重点。