IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC PeerScape discusses the best practices to protect data in GenAI deployments.
In January 2024, we interviewed multiple cybersecurity software vendors to learn their methods for protecting AI within their organizations. We thought ...
This IDC PeerScape describes the best practices for securing AI models and applications.
"Cybersecurity vendors are securing their AI applications and models by protecting APIs, monitoring model inputs and outputs, and proactively ...
This IDC PeerScape discusses practices to enforce AI accuracy and usage.
"Cybersecurity vendors know their customers need the responses from GenAI assistants to be timely and accurate in order to improve security operations workflows," ...
This IDC Survey was conducted to understand what types of information regarding the development of AI most lend themselves to trust in AI technologies. In this worldwide survey, we expand previous research on what pieces of information organizations ...
This IDC Tech Buyer Presentation explores the variety of use cases that will transform the legal function of businesses. IDC believes that the transition to AI everywhere will see the emergence of a range of new generative AI–driven use ...
This IDC Tech Buyer Presentation presents the results of IDC's 2023 Future of Trust Scorecard Survey.
Organizations understand the importance of trust and trustworthiness but may not know where to point their efforts to yield ...
本IDC研究报告介绍2024年可持续发展/ESG十大预测。
"全球各地的企业普遍感受到了应对不断变化的可持续发展要求和新的监管环境带来的压力。他们的应对节奏不同,可持续发展转型成熟度也各不相同,因此他们在战略制定、组织和文化变革、运营调整和技术使用等方面面临的挑战也各不相同。无论您处于发展进程的哪个阶段,IT都是实现转型和通过企业可持续发展实践创造价值的关键推动力,了解如何充分利用技术进入下一阶段非常重要。"IDC Sustainable Strategies ...
This IDC Tech Buyer Presentation discusses emerging security technologies. Security is an "organic" discipline, constantly evolving to improve the efficiency and efficacy of existing approaches and adapting to respond to the creative new ...
This IDC Survey was conducted to understand how IT and business leaders in enterprises around the world are assessing the risks and identifying the benefits/challenges associated with GenAI.
Are organizations implementing trusted ...
This IDC Market Perspective describes the key takeaways from the recently held PwC 2023 Analyst Day. PwC held the event in Boston, September 13 and 14, 2023, and presented a wide range of updates across all areas of its business, as well ...
This IDC Market Perspective discusses about KPMG that held an analyst event at its Lakehouse learning facility in Orlando, Florida, on September 27–28, 2023, presenting business topics and updates, an innovation showcase, and Lakehouse tours ...
This IDC Survey highlights the results of the worldwide monthly technology investment monitor for September 2023. IT leaders continue to face an array of conflicting challenges in the second half of 2023 as they continue to anticipate potential ...
This IDC Survey Spotlight uses data from the August 2023 Future of Trust Worldwide Research Survey to show how organizations are approaching their organizational trust strategy, whether enterprisewide, by department, or ad hoc efforts ...
This IDC Survey Spotlight displays the most serious trust-breaking events according to business leaders across industries using data from the August 2023 Future of Trust Worldwide Research Study. In this research, we surveyed 760 business ...
This IDC Survey Spotlight examines organizations' perceptions on the impact of ESG practices on building and maintaining organizational trust. IDC research finds that responsible ESG management is instrumental in building trust in an organization's ...
This IDC study presents IDC’s top 10 predictions for the future of trust in 2024 and beyond.
“Research shows that trust is a requirement for individuals and organizations to share their personal and organizational data. And high-quality ...
This IDC study presents the top 10 predictions for sustainability/ESG for 2024.
"Worldwide, organizations are feeling the pressure to respond to changing sustainability requirements and new regulatory environments. They are doing this ...
This IDC Survey Spotlight uses data from IDC's August 2023 Future of Trust Worldwide Research Survey to provide a glimpse into the concerns of business leaders on their organization's ability to enforce privacy obligations in accordance ...
This IDC Survey Spotlight indicates how important brand trust and trustworthiness are to business leaders — using data from the August 2023 Future of Trust Worldwide Research Survey. In this research, we surveyed 760 business ...
This IDC Survey Spotlight uses data from the August 2023 Future of Trust Worldwide Research Survey to show how organizations are approaching their organizational trust strategy, whether enterprisewide, by department, or ad hoc efforts ...
This IDC Survey Spotlight gives a snapshot into how organizational strategic spend has changed in this recessionary environment, and how this environment has changed investment in brand trust and trustworthiness — using data from the August ...
Generative AI (GenAI), deeper Mandiant product integrations, and cloud infrastructure security enhancements were leading security themes at Google Next 2023. Cybersecurity collaboration with an open ecosystem was stressed to ensure the confidentiality, ...
This IDC Market Note provides an overview of the recently announced Salesforce Einstein GPT Trust Layer. This also explains what the Einstein GPT Trust Layer actually is, and how this should fit into an organization's adoption of generative ...
This IDC Perspective discusses how IDC defines AI in cybersecurity. Combinations of artificial intelligence (AI) and machine learning (ML) have influenced the cybersecurity landscape for the better of 15 years. What computers have always ...
As generative artificial intelligence gains traction, concerns rise for managing and controlling the integrity and privacy of growing data stores. Sensitive identity or confidential information may be uploaded into an AI model with little ...