IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Survey presents the worldwide monthly technology investment monitor for January 2024. Enterprises are fully engaged in the transition to AI everywhere. The development of investment plans and setting priorities, which started in ...
This IDC Survey Spotlight explores the different factors that European organizations say inhibit their ability to further evaluate, or expand use of, generative AI. It considers the impact of factors relating to cost, business alignment, ...
IDC Innovators are emerging vendors with annual revenue under $100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators document profiles software vendors providing ...
The IDC Perspective emphasizes the increasing IT skills gap affecting global organizations, with 62% of IT leaders attributing missed revenue growth to this issue. The study highlights the urgent need for businesses to plan for AI skills ...
This IDC Perspective discusses the importance of GenAI Engineering in enterprises, highlighting its potential to drive business growth and innovation. It provides an in-depth analysis of the current state of GenAI adoption, the challenges ...
This IDC Market Note details key developments in the intelligent process automation software market in Europe between July and December 2023, with a particular focus on technology vendor investments, product announcements, and strategic ...
This IDC Market Perspective discusses some of the key highlights from the AWS re:Invent global conference that took place in Las Vegas.
"AWS' commitment to keep innovating in the AI-everywhere chapter was evident at re:Invent, co-developing ...
The IDC Market Note reviews AWS re:Invent 2023, highlighting its focus on AI, particularly generative AI. AWS announced new services and capabilities across the enterprise intelligence stack, including infrastructure, data analytics, generative ...
This IDC Tech Buyer Presentation is a roundup of the European implications of IDC's FutureScape: Worldwide Artificial Intelligence and Automation 2024 Predictions.
This IDC Web Conference Proceeding highlights key trends that will guide the EMEA region's digital future and presents the top predictions for EMEA in 2024 and beyond.
The arrival of generative AI (GenAI) technologies has shifted the ...
This IDC Market Note examines CamundaCon 2023, which took place in New York City on September 27–29. It was the first time this event has been held in North America. At the event, Camunda announced extended capabilities for its process orchestration ...
This IDC PeerScape explores the best practices that large organizations in Europe are following to build scalable and agile COEs that support automation. The document identifies three best practices that organizations can use to either set ...
This IDC Market Analysis Perspective (MAP) provides intelligent process automation (IPA) software technology vendors with an overview of the IPA market in Europe, offering the information required to support planning, market intelligence, ...
This IDC study provides IDC's 2024 top 10 predictions for critical emerging technologies that IT leaders will need to start preparing now to succeed as digital businesses in the next four years.
"In a year of great technology ferment, ...
This IDC Market Glance provides a high-level view of generative AI (GenAI) foundation model providers within the GenAI technology and services landscape. IDC defines generative AI as a branch of computer science that involves unsupervised ...
This IDC Survey examines how enterprises are preparing for a new chapter of the digital business era: AI everywhere. The dramatic increase in awareness of generative AI (GenAI) in early 2023 triggered the dawn of this new chapter. In the ...
This IDC Survey shares key findings from the IDC's Global GenAI Awareness, Readiness, Commitment (ARC) Survey, with a focus on EMEA. A larger series of IDC reports based on GenAI ARC Surveys is investigating the implications ...
This IDC Market Note discusses some of the major announcements and takeaways from Salesforce's annual Dreamforce customer and partner event, held in San Francisco September 11–14, 2023, particularly those related to artificial intelligence ...
This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation.
"ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice ...
This IDC study provides IDC's 2024 top 10 predictions for enterprise intelligence trends, encompassing topics of decision intelligence; generative AI (GenAI); enterprise intelligence technologies; data skills; literacy and environmental, ...
This IDC Survey provides key findings from IDC's Global GenAI Awareness, Readiness, and Commitment (ARC) Survey and is the first in a series of IDC documents based on the Global GenAI ARC Survey that will ...
This IDC Market Glance offers a high-level view of the emerging generative AI (GenAI) technology and services landscape. It highlights key technologies in infrastructure, foundation models, GenAI platforms, GenAI applications, and GenAI ...
This IDC Market Forecast presents a European view of intelligent process automation software revenue from 2022 through to 2023-2027. It provides forecasts by software subsegment (i.e., labor-centric automation, system-centric automation, ...
This IDC Perspective analyzes the ways in which business automation technology vendors are growing their tool portfolios and shifting their positioning to promote broad automation platforms. It briefly profiles the positions of a selection ...
This IDC Market Perspective introduces a framework that highlights the path to organizational impact for generative AI. This framework helps organizations work through the key activities that need to be established, illustrates the core ...