IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Perspective looks at how augmented reality (AR) and virtual reality (VR) are used among healthcare professionals, ranging from training and education to information sharing and therapy. It also takes a look at what interested companies ...
This IDC Market Note examines considerations for business deployments of the Apple Vision Pro and the impact Apple's latest device will have on the broader XR B2B market. Since its announcement, Apple's Vision Pro XR headset has generated ...
This IDC Market Perspective examines the key trends that will impact the augmented reality and virtual reality market in 2024. As vendors, enterprise users, and consumers head into 2024, the important lessons learned around use cases, gaming, ...
This IDC study provides an updated forecast for the U.S. augmented and virtual reality headset market for the 2024–2028 period.
"2024 marks a pivotal year for the U.S. AR/VR market," says Ramon T. Llamas, research director with IDC's ...
This IDC study presents the U.S. wearable computing device forecast for 2024–2028.
"Following two straight years of decline, the U.S. wearables market is set to rebound," says Ramon T. Llamas, research director, IDC's Wearables team. ...
This IDC study provides a forecast for the worldwide augmented and virtual reality headset market for the 2024–2028 period.
"Apple's entrance into the AR/VR market in 2024 will draw attention and interest from multiple users that, ...
This IDC study presents an updated forecast for the worldwide wearable computing device market for 2024–2028.
"As the worldwide wearables market takes slow steps toward maturity, we keep finding new products and opportunities," points ...
This IDC survey — conducted in November 2023 — focuses on wireless earbuds in the workplace. We polled 67 IT decision makers whose companies have deployed wireless earbuds to their employees, focusing on acquisition, used and preferred brands, ...
This IDC Survey looks at the rising interest in smart sets among consumers. Smart sets refer to ownership of a smartphone, smartwatch, and smart earwear that can be used in tandem with each other. In spring 2023, IDC surveyed 2,000 wearables ...
This IDC Market Perspective lists five predictions and their impact for the worldwide wearables market in 2024. Even as the market takes slow but certain steps toward maturity, new innovations in hardware, software, and services, as well ...
本調査レポートでは、コネクテッドデバイスに関するIDCのTop 10 Predictionsを示している。
IDCのDevices and Consumer ResearchのグループバイスプレジデントであるTom Mainelliは、「企業内に導入されるコネクテッドデバイスの数と多様性は、加速し続けている。今日の従業員は、かつてないほど多くのテクノロジーを利用できるようになっており、IT部門は、次世代の傾向を把握し、常に時代の先端を行くことが重要である。本IDC ...
On Wednesday, November 15, Microsoft introduced Copilot in Dynamics 365 Guides. Combining generative AI (GenAI) and augmented reality (AR), Copilot gathers and organizes critical information from multiple sources for frontline workers and ...
On Thursday, November 9, start-up company Humane revealed its first wearable powered by artificial intelligence, the AI Pin. Approximately the size of a book of matches that affixes to your shirt or blouse with a magnet, the AI Pin is standalone ...
This IDC Tech Buyer Presentation discusses the reimagined office. IDC's future of work's space pillar increasingly focuses on the intersection of digital spaces and physical places. How do we enable end users to flexibly collaborate and ...
This IDC study provides an updated forecast for the worldwide augmented and virtual reality hardware market for the 2023–2027 period.
"Although 2023 will show another year of decline, it will show a significant slowdown compared with ...
This IDC study provides IDC's top 10 predictions for connected devices.
"The number and diversity of connected devices deployed inside companies continue to accelerate," said Tom Mainelli, GVP of Devices and Consumer Research at IDC. ...
This IDC study contains IDC analysts' future of work worldwide outlook for 2024 and the planning horizon for the next five years. The outlook is presented through the lens of the 10 predictions that make up, in IDC's view, the framework ...
This IDC Survey looks at the importance of and the satisfaction with key attributes on smart earwear in the United States. In spring of 2023, IDC surveyed 459 smart earwear owners, asking them which attributes were important to them, how ...
This IDC study presents the five-year forecast for smartwatch shipments in the United States.
"Total smartwatch volumes will dip down to levels seen prior to the pandemic," says Ramon T. Llamas, research director, IDC's Wearables ...
This IDC Survey analyzes the current market for virtual reality (VR) at work in the United States. IDC polled 349 IT decision makers on their experiences deploying virtual reality hardware, software, and services. This includes at what stage ...
This IDC study provides an updated forecast for the U.S. augmented and virtual reality hardware market for the 2023–2027 period.
"The U.S. AR/VR market will show slight decline in 2023 before returning to positive growth starting in ...
This IDC Survey analyzes the current market for virtual reality (VR) at work in the United States. IDC polled 70 IT decision makers on their experiences deploying virtual reality hardware, software, and services. This includes how important ...
This IDC study discusses the forecast for the worldwide advanced smartwatch market for 2023–2027.
"Worldwide macroeconomic headwinds will affect most markets, including advanced smartwatches," points out Ramon T. Llamas, research director ...
At its Made by Google event on October 4, Google unveiled its Google Pixel Watch 2 and the new Google Pixel Buds Pro. These join the Fitbit Charge 6, released the week prior. While the Pixel Watch 2 and Charge 6 bring updated heartrate sensors ...
During Meta Connect 2023 on September 27, Meta announced its successor to the Ray-Ban Stories, the Ray-Ban Meta smart glasses collection. Along with hardware and software improvements, the new glasses are the first to feature the company's ...