IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
中国政府已经把发展新质生产力作为未来政策的核心方向,推动产业链供应链优化升级是发展新质生产力的三大目标之一。得产业链与供应链者得天下,企业要在智能数字业务时代做好转型并实现可持续发展,打造强大健康的产业链就极为关键。此研究首先简要分析了产业链供应链的重要性,接着详细给出了产业链与供应链发展的6大趋势,最后针对行业用户给出了参考建议。
IDC中国副总裁兼首席分析师武连峰表示:"要赢在智能数字业务时代,打造数字化韧性,企业需要洞悉产业链供应链的六大趋势——全链条可视可管、全渠道数字获客、全方位智能渗透、全球化品牌重塑、全绿色持续发展、全金融深化嵌入。"
...本IDC研究基于2024年中国两会政府工作报告,梳理了2023中国经济和社会发展主要业绩数据,归纳了2024年制定的发展预期目标和4大宏观政策取向,总结了政府为实现2024年目标要实施的10大任务举措,详细归纳和分析了实施任务举措对行业数字化发展和ICT市场的7大影响,并针对行业用户和ICT解决方案供应商给出了参考建议。
IDC中国副总裁兼首席分析师武连峰表示:"智能数字业务时代来临,政府明确提出了要发展新质生产力,此次两会相关政策和任务举措对行业数字化发展和ICT市场的影响体现在7大加速:智能基础设施建设加速、生成式 ...
This IDC Market Perspective provides an in-depth analysis of China's current economic situation and its impact on global technology markets. It explores the dynamics underpinning China's economic trajectory, including key drivers and inhibitors, ...
本IDC研究分析了宏观经济环境与大消费市场面临的挑战,给出了新供应链金融的概念、特征与大消费市场的关系,并以网商银行大雁系统为例说明新供应链金融对大消费市场发展的支持作用,最后通过5个案例说明了新供应链金融可以从"发新品、打旺季、拓渠道、提效率"等诸多方面助力大消费市场发展。IDC认为,消费作为拉动经济发展的关键因素进一步彰显,尤其与居民生活密切相关的食品、饮料、服装服饰、家居家电、消费电子、汽车等领域的大消费市场,在未来的经济发展中将发挥越来越重要的作用。科技与金融又是大消费市场发展的双引擎,供应链金融在其中将起到越来越大的作用。
IDC中国副总裁兼首席分析师武连峰表示:"中国大消费市场面临诸多挑战,大消费品牌企业要充分利用科技与金融的双引擎,不要把供应链金融仅仅当作金融产品和服务,要把它作为创新引擎、营销工具、提效利器,让企业更好地应对外部环境的各种挑战,实现可持续发展。"
...2024年,中国宏观经济的发展将持续企稳,扩大财政、宽松货币、释放消费、稳定出口是基本政策,我们预计2024年中国GDP增长在5%左右。数字化发展仍在快车道,根据IDC的预测,中国整体ICT市场(含第三平台技术)增长约9.4%,达到经济增长的近2倍,市场规模达到8,905亿美元,依然是经济增长的核心驱动力之一。此研究梳理了影响中国ICT商机的三个新现实:数字化发展不均衡、人口变化进入拐点、技术变革时代来临,针对每一个新现实,给出了关键的两点启示,并结合IDC最新的十大预测展望了具体的ICT商业机会,最后给出了建议。
IDC中国副总裁兼首席分析师武连峰表示:“生成式AI已经开启了智能数字化业务时代,企业至少需要从五个方面做好准备:打造以应用场景为核心的战略路线图,确定生成式AI可能颠覆自己的业务领域,梳理当前公司面临的技术挑战,做好AI无处不在的数据治理和可信安全,留出足够的践行生成式AI路线图的预算。”
...2024年数字化业务十大预测从数字化支出持续增长、创造新的商业模式与收入、底层技术平台需要重构、组织与人员转型适应AI无处不在的时代等多个角度给出了未来五年的驱动因素、发展趋势、IT影响、业务影响和行动建议,支持企业在AI无处不在的智能数字业务时代形成自己独特的策略,迈向下一个成功。
IDC中国副总裁兼首席分析师武连峰表示:“生成式AI已经开启了智能数字业务时代,企业至少需要从五个方面做好准备。战略路线——要开发和部署哪些应用场景?行业颠覆——生成式AI在哪些方面可能颠覆我的业务或行业?技术挑战——应该如何应对当今技术大变革的挑战?可信安全——AI无处不在的时代如何做好数据治理和安全?合适预算——践行生成式AI路线图需要的投资如何?”
...本演示文档是同一主题的《IDC FutureScape: 全球数字化业务2024年预测——中国启示》的附件,为技术供应商的销售领导者和营销领导者提供了具体的行动建议。
请参阅《IDC FutureScape: 全球数字化业务2024年预测——中国启示》。
IDC中国副总裁兼首席分析师武连峰表示:“生成式AI已经开启了智能数字业务时代,颠覆与重构已经开启,基础设施重构、业务应用重构、交互模式重构、数据价值重构、生态伙伴重构将重塑行业用户的业务,技术提供商要充分洞悉客户需求,制定合适的策略抓住这5大重构带来的机会。”
...This IDC Presentation provides IDC's guidance for the 2024 CIO agenda. Sales and marketing strategies should emphasize how their products or services can facilitate digital transformation for organizations supporting CIOs. Understanding ...
This IDC Presentation discusses the Asia/Pacific (excluding Japan) regionalization of IDC FutureScape: Worldwide CIO Agenda 2024 Predictions (IDC #US51294523, ...
本IDC研究分析了数字供应链金融的重要性,梳理了国家相关的支持政策,给出了数字化供应链金融的典型业务模式,也分析了中国数字供应链金融的发展现状、挑战与趋势,最后给出中国数字供应链金融应用的典型案例和参考建议。IDC认为,企业的发展和创新离不开技术和金融,依托未来行业生态支持复杂环境下的创新是大中型品牌企业的必走之路,通过数字供应链金融服务赋能上下游经销商,不仅可以扩大业务规模,增加供应链的韧性,还可以倒逼企业数字化转型,增强企业核心竞争力,客观上也支持中国经济高质量可持续发展。
IDC中国副总裁兼首席分析师武连峰表示:"面对外部环境的不确定性和挑战,企业需采取积极措施以保持竞争力。首先要深化数字化转型,通过大数据、人工智能、云计算等新技术提高业务流程效率和透明度,帮助预测市场趋势并及时调整策略。其次要积极利用数字供应链金融服务,扩大业务规模,增强供应链韧性,有效应对市场动荡。"
...数字化转型进入深水区,智能数字业务时代来临,数据的业务化是核心,数据库升级是关键。此研究首先给出了智能数字业务时代来临的标志,接着分析了数据应用面临的6大挑战,随后提出了对新一代数据库的7大关键能力需求,最后给出了企业发挥数据库价值的7条策略。
IDC中国副总裁兼首席分析师武连峰表示:“随着智能数字业务时代的来临,对新一代数据库的关键能力需求是弹性扩展、稳定可靠、极致性能、融合分析、平滑迁移、多模能力、AI融合。”
本IDC技术买家演示文稿给出了智能数字业务时代来临的标志,分析了制造业发展面临的5大挑战,提出了未来制造产业发展的新范式,并给出了制造业企业赢在数字业务时代的6大策略。
IDC中国副总裁兼首席分析师武连峰表示:“中国制造业增加值已经占到GDP的27%,对国民经济和社会发展越来越重要。数字化发展已经进入智能数字业务时代,中国未来制造产业发展的新范式是:高质高效是根本,弹性智能是方向,生态创新是方法,服务体验是优势,绿色低碳是未来。”
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
企业数字化已经从数字化转型进入到数字化业务时代,用户的数字化需求也发生了巨大变化,其带来的商机和挑战也非常巨大,技术厂商如何更好地抓住数字化业务时代的商机非常关键。此IDC技术销售领导者行动手册提供了简单清晰的数字化转型与数字化业务市场现状、竞争情况和用户需求变化,并给出数字化转型支出规模和未来增长预测,也给出了未来主要发展趋势,客户开发策略。技术销售主管可以使用这些信息来明确客户购买与决策标准和市场趋势的影响,进而在数字业务时代抓住商机,实现增长。
本篇IDC市场笔记梳理了2023腾讯全球数字生态大会的核心内容,总结了腾讯正通过6个增强助力行业用户赢在数字业务时代,这6个增强是:智能增强、数据增强、连接增强、孪生增强、安全增强、云边增强。本研究还分析了腾讯的优势和面临的挑战,并针对腾讯开拓海外市场给出了建议。
随着数字化转型进入深水区,数字化业务时代来临,生成式AI与大模型正在快速成为企业和行业变革的核心驱动力。本报告对生成式AI与大模型的当前发展状况、未来趋势、主要应用场景以及供应商格局进行了深入剖析,旨在为各行业提供全面、准确的参考信息。首先,报告回顾了生成式AI与大模型的发展历程,分析了当前的市场现状和未来发展趋势,深入探讨了它们在各个行业的主要应用场景和典型案例,为企业提供了实践指导。在供应商部分,报告列出了当前中国市场上的主要参与者,并通过典型案例展示了他们的解决方案在实际业务中的应用情况。最后给出了行业企业AI与大模型的应对策略。
IDC中国副总裁兼首席分析师武连峰表示:“生成式AI与大模型开始重塑每一个行业,企业要洞悉最新数字技术周期与趋势、评估与制定自己的生成式AI演进路线图、做好数据治理、做好提示词Prompt工程、留出足够的预算做生成式AI应用场景的尝试、客观认识生成式AI和大模型的能力和风险、选择合适的长期战略合作伙伴,赢在智能数字业务新时代。”
...本IDC技术买家演示文档梳理了当前元宇宙的幻像和现实情况,分析了元宇宙的发展趋势和演进路径,给出了元宇宙的行业应用场景,最后提供了企业拥抱元宇宙的策略和建议。
生成式AI大火以后,元宇宙市场则变得较冷,因为人们的注意力很难同时聚焦在多个技术领域。但这并不能说明元宇宙没有市场,恰恰相反,生成式AI为元宇宙的下一波浪潮的到来在积聚力量,生成式AI支撑的数字人恰恰是未来元宇宙中的主要角色,AI支持的未来工作和行业的数字孪生也在为行业元宇宙的到来铺平道路。IDC预测,到2026年,20%的G2000制造商将在其数字路线图中包括工业元宇宙,以解决高级仿真、跨领域协作和安全问题。
IDC中国副总裁兼首席分析师武连峰表示:"技术大变革时代已经开启,这是元宇宙发展的基础。元宇宙的应用前景可期,企业要确定布局元宇宙的核心价值诉求、留出资源布局元宇宙相关应用场景、规划元宇宙相关的风险控制机制与能力、借鉴元宇宙最佳应用实践、选择合适的元宇宙合作伙伴。"
...技术大变革的时代已经开启,生成式AI将渗透到所有领域,金融行业更是率先受到影响。新的智能数字业务时代对金融行业的发展也提出了新的要求——加快健全适应数字经济发展的现代金融体系,为构建新发展格局贡献金融力量:科技创新、产业振兴、金融发展。这些宏观变化和要求为银行科技未来发展指明了方向。此研究结合数字技术应用现状与发展、零售与产业金融的现状及未来、银行业政策现状与未来导向,给出了银行数字科技6大发展趋势,并通过案例和应用场景做了说明,最后给出了应对策略和建议。
IDC中国副总裁兼首席分析师武连峰表示:“银行是数字化成熟度最高的行业之一,但政策变化、技术变革、用户变化等也对其提出了新的要求,所有的银行都要关注‘随身银行、数字员工、风控大脑、边缘物联、云原生架构、绿色普惠’等几大趋势,并借鉴最佳实践,赢在智能数字业务新时代。”
...本IDC调查的数据源于IDC全球在2023年6月份完成的数字化高管调研。从2023年开始,企业数字化发展开始从数字化转型时代进入到数字化业务时代,数据的业务化的特点是以数据作为立足点,使可持续创新成为可能。IDC启动了此次调研,旨在帮助首席信息官了解全球、亚太及中国关于CIO预算的最新调研,制定2024年战略预算,同时帮助数字技术解决方案商了解行业企业IT投资现状。
IDC中国高级分析经理李鑫表示:"在疫情防控常态化、芯片短缺及供应链危机等外界风险的持续影响下,2023年行业企业已习惯"负重前行"。中国企业目前整体仍处于'数字爬坡阶段',在决策资源有限且企业更关注数字收益的投资节点上,CIO需做充足的准备,规划好未来战略,用好每一年的预算,驱动企业在数字业务时代乘风破浪。"
...在数字化业务时代,企业需要重新制定或更新数字化转型路线图,以便更好地符合未来发展趋势和客户需求。本研究结合全球数字化转型路线图并结合中国的实际情况,给出了最新企业水平职能数字化转型路线图框架,并针对IT部门、人力资源、工程与研发、客户体验等职能给出详细的数字化转型应用场景和路线图,最后针对行业用户和技术提供商给出了参考建议。
IDC中国副总裁兼首席分析师武连峰表示:"制定企业数字化转型路线图可以参考明确的框架,首先要明确数字化转型的使命,接着要把使命分解成几个数字化战略目标,然后针对每个战略目标制订几个长期行动计划,再把每一个长期行动计划细化到可以落地的应用场景,最后把应用场景按照部署时间顺序排成可实施的路线图。"
...本研究以恒丰银行为案例,从CIO视角分析恒丰银行强化手机数字基础架构的过程,同时分析恒丰银行如何落实集团范围的数字转型,最后总结案例可取之处,为行业企业CIO提炼经验启示及建议。
IDC中国高级研究经理李鑫表示:"恒丰银行近三年稳定的业务增长,得益于数字基础设施及企业治理的不断探索与积累。恒丰银行CIO履行了数字使命,战略思路清晰,组织工作处理得当,落实坚定有力,短时取得了卓越的转型成果。同时,恒丰银行最佳实践对其他大型集团企业具有重要参考意义。"
所有企业都在向数字化要红利,领先企业的数字化发展已经从数字化转型时代向数字化业务时代迈进。在数字化业务时代,企业需要重新制定或更新数字化转型路线图,以便更好地符合未来发展趋势和客户需求。本研究结合全球主要行业数字化转型路线图并结合中国的实际情况,给出最新企业数字化转型路线图框架,并针对银行、能源、制造、政府等重点行业给出详细的数字化转型应用场景和路线图,最后针对行业用户给出了参考建议。
IDC中国副总裁兼首席分析师武连峰表示:“企业从数字化转型到数字化业务,再到迈向未来企业,这是一个长期的旅程,不存在一个明确的终点。技术不断创新发展,新的数据不断产生,技术与业务不断融合的螺旋上升过程将一直持续。制定企业数字化转型路线图可以参考明确的框架,首先要明确数字化转型的使命,接着要把使命分解成几个数字化战略目标,然后针对每个战略目标制订几个长期行动计划,再把每一个长期行动计划细化到可以落地的应用场景,最后把应用场景按照部署时间顺序排成可实施的路线图。”
...本研究提供中国企业IT支出市场五年预测,包括硬件、软件、IT服务及商务服务,还给出了细分行业及职能投资规模及增长分析。报告同时分析了中国企业IT支出的市场环境,包括企业IT投资、市场驱动因素、市场阻碍因素,并简要阐释了可能影响企业数字化转型的重大市场变化。为支持技术提供商获取商机,给出了五大策略建议。
IDC中国高级研究经理李鑫表示:“在数字业务驱动下,未来五年将是CIO发展的黄金期。把握数字时代发展机会红利,承担企业数字业务革新工作,通过推动企业改善数字经营能力及企业数字运营效率,将利于CIO获得更大的高管层话语权。”
...据IDC预测,到2026年,全球人工智能(AI)服务支出将以21.9%的复合年增长率(CAGR)增加到646亿美元。人工智能将成为企业数字化业务的重要引擎,数字化业务的基本生产要素是数据,“企业如何做好AI时代下的数据治理”已成为企业数字化转型的新难点。此研究分析了中国数据治理的现状,数据治理概念及应用场景,人工智能时代下的数据治理,最后提出CIO践行企业数据治理的8大策略。
IDC中国高级研究经理李鑫表示:“伴随生成式AI飞速发展,2023年成为人工智能的里程碑之年。人工智能在重塑企业治理及IT治理模式,同样数字治理模式也在经历变革。生成式AI技术下的数据治理,将关乎企业的运营合规、客户数据隐私、数字业务效率等,综合数据治理的难度大幅增大。仅通过技术手段‘毕其功于一役’并不现实,为此CIO秉持多重治理策略变得尤为重要。”
...本IDC研究给出了中国数字化转型支出规模和未来五年预测,包括硬件、软件、服务,也包括云部署模式支出和非云部署模式支出,还给出了数字化转型支出19大行业每个行业前5大应用场景的规模及增长。报告也分析了中国数字化转型独特的市场环境,包括数字化转型特征、市场驱动因素、市场阻碍因素,并简要分析了可能影响企业数字化转型的重大市场变化。为支持技术提供商更好地获取商机给出了策略建议。
IDC中国副总裁兼首席分析师武连峰表示:"企业数字化发展开始从数字化转型时代进入到数字化业务时代。IDC预测,到2026年,全球2000强公司40%的总收入将来自数字化产品、服务和体验。中国企业开发和运营数字化业务相关的ICT支出在未来5年中的总额将达到2.77万亿美元。ICT厂商应该从五大维度抓住科技助'燃'数字业务的宏大商机:理解宏观政策走向、把握数字技术趋势、洞悉用户需求变化、开发生态技术方案、交付量化数字价值。"
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