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Helping Scale-Ups and Start-Ups Accelerate Growth

Position your product to the right buyers and demonstrate a compelling ROI.

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Unique Solutions Built Exclusively for Growing Tech Vendors

As an early-stage to mid-market technology vendor, driving greater market awareness, increasing lead generation, and gaining investor attention is critical for your growth. Partnering with the right analyst firm can provide you with the opportunity to build third-party validation momentum, increase brand visibility, and drive recognition across the tech ecosystem.

For nearly 60 years, IDC has helped growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth.

Market Awareness

Growth Strategies

Analyst Relations

Content Marketing

Channel Strategy

Successfully bringing your brand to market poses a significant hurdle for expanding tech startups. Partnering with an industry-leading firm can help convey your message and validate your role in the marketplace.

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Establishing an agile growth strategy is imperative for digital native businesses thriving to sustain their growth trajectory. Collaborating with a strategic partner empowers growing tech vendors with the necessary expertise and resources to execute their expansion plans seamlessly.

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Developing partnerships with leading industry research analysts can enhance your visibility and credibility in the industry and give you valuable insights into market trends, customer preferences, and potential areas for improvement. With over 1,300 analysts worldwide, IDC’s experts can provide you with the data you need to make informed business decisions.

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Establishing your expertise and building trust in your solutions is crucial in today’s competitive and rapidly evolving market. Partnering with IDC instantly provides brand recognition and trust to senior business executives.

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Developing an effective channel strategy can help companies determine where and how their customers prefer to purchase their products. IDC can help determine the best plan to provide your consumers with a better overall experience.

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Unique Solutions for Emerging Tech Vendors

Early Market Players

Bespoke solutions for technology innovators under $25M in revenue focused on driving market awareness, increasing lead generation, and gaining investor attention.

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Market Intelligence Seekers

Powering repeatable growth for expanding technology enterprises centered around growing the customer base and understanding the market.

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Business Expansion Architects

Scaling reach and growth in new markets and industries for growing technology vendors looking to identify new markets and staying ahead of the competition.

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What Growing Tech Vendors are Saying

“I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.“

“The thing that differentiates IDC is the value of the client relationship. The excellent account management has been superb bringing in the right analysts at the right time. It’s not just a conversation about sales, it’s a discussion about strategy.“

“First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.“

“I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.“

“We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.“

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For more examples of actionable insights from IDC analysts visit our Resource Center.

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Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership with IDC's Emerging Vendor Program