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Organizational Considerations Driven by AI-Enabled Marketing Tech Stacks

Roger Beharry Lall — Wed, 10 Apr 2024 04:00:00 GMT

The IDC Market Perspective explores the impact of AI adoption on marketing teams' structures and the emergence of new roles and opportunities. It discusses how AI technologies are influencing operational efficiency and productivity, with a focus on the marketing technology landscape. The document emphasizes the need for upskilling when considering new positions and staffing and encourages IT, HR, and marketing leaders to partner to facilitate these changes.

"Embracing AI-enabled martech tools can lead to the emergence of new roles and opportunities and foster evolution and innovation. This requires technology buyers, marketing executives, and HR leaders to partner to help their teams adapt," says Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.

AT&T Joins the Business FWA Fray with Internet Air for Business

Jason Leigh, Katie Evans, Jason Blackwell, Jitesh Bhayani — Wed, 03 Apr 2024 04:00:00 GMT

AT&T's Internet Air for Business is late to the fixed wireless access (FWA) game, but with the company now touting a holistic portfolio of both wired and wireless connectivity, along with a bevy of business network solutions and pricing options, Internet Air for Business should be able to scale quickly and compete with established wired broadband and longer-tenured FWA offerings.

Midmarket CX Organizations Seek Demonstrable Value from AI

Roger Beharry Lall — Mon, 01 Apr 2024 04:00:00 GMT

This IDC Tech Buyer Survey Spotlight highlights which customer experience (CX) benefits organizations prioritize when evaluating AI investments. Based on responses to IDC's Future Enterprise Resiliency and Spending (FERS) Survey, Wave 9, conducted in fall 2023), the survey collected responses from 888 IT executives worldwide, including 221 respondents from midmarket organizations with 500–999 employees. The survey asked, "What benefits do you anticipate from implementing AI within your CX initiatives?" It demonstrates an interest from CX leaders in campaign ROI and data integration — messages that are often lacking from martech vendors' AI value propositions.

2024 Worldwide SMB Market Profile Update

Elisabeth Clemmons, Katie Evans — Fri, 29 Mar 2024 04:00:00 GMT

This IDC Survey provides a global overview of the current state of the total SMB market as well as small (1-99 employees) and medium-sized businesses (100-999 employees). It provides demographic data on the SMB market as it exists today, including indicators of business health. It also examines business and technology priorities, business challenges, macroeconomic impacts, and overall attitudes toward technology.

How Do Planned Digital Technology Investments at SMBs Differ by Company Size?

Craig Powers, Katie Evans — Fri, 29 Mar 2024 04:00:00 GMT

This IDC Survey Spotlight examines data from IDC's 2023 Digital Executive Sentiment Survey to discover the new digital technology investments that small and medium-sized businesses (SMBs) are planning to make in 2024. Digital technology investments are critical to building a foundation for digital business. We explore how trends, such as GenAI, are impacting these planned investments. We also examine how company size impacts potential buying decisions, with some organizations looking to build out digital technology foundations while others look to innovate on top of their established platforms and infrastructure.

U.K.'s Sage to Launch Digital Assistant for Small Businesses

Charles Aladesuru, Tom Seal — Wed, 27 Mar 2024 04:00:00 GMT

This IDC Market Note discusses Sage's recent announcement of its GenAI-powered digital assistant. U.K.-based software vendor Sage is set to launch Sage Copilot, a generative AI-powered digital assistant for small and midsize businesses. The assistant will help users perform tasks, create reports, and identify business issues using a natural language chat interface. The tool aims to increase user productivity and efficiency, enabling businesses to focus on growth. Sage Copilot will integrate with non-Sage applications and offer task automation, reporting, assisted authoring, and financial recommendations. The digital assistant is expected to launch in the U.K. later this year.

IDC MarketScape: Worldwide SaaS and Cloud-Enabled Small Business ERP Applications 2024 Vendor Assessment

Mickey North Rizza, Katie Evans — Mon, 25 Mar 2024 04:00:00 GMT

This IDC study provides a thorough assessment of market-leading SaaS and cloud-enabled small business ERP applications and discusses the criteria that are most important for companies to consider when selecting a solution.

"Organizations of all sizes embracing the digital world are focused on speed, scale, agility, market share, and competitive advantage. This requires adapting new ERP technologies that enable speed and scale by reducing process steps and clicks, automating every workflow possible, embedding finance to collect and make payments, and helping improve overall decision velocity," said Mickey North Rizza, group VP, IDC's Enterprise Software. "The ability to improve the employees' experience, uncover and utilize insights quickly, and navigate business issues with reliable, modern, and intelligent ERP systems is a foundational layer the organization needs in the digital world."

"Savvy small businesses see technologies such as robust ERP systems, AI and automation, and more as tools to not only weather growing pains and economic storms but to help them come out more resilient once those storms pass," said Katie Evans, research director, IDC's Worldwide Small and Medium Business Research. "But it's imperative that small businesses find the right ERP fit for their industry, size, unique business challenges and strengths, staff makeup, budget, and goals."

Sage Pushes to Transform Small and Medium-Sized Business Accounting Software

Kevin Permenter — Mon, 25 Mar 2024 04:00:00 GMT

From February 27 to March 1, 2024, Sage brought together 5,000+ users and partners to the MGM Grand in Las Vegas, Nevada, to show its latest technology advancement and software experience improvements at its annual event, Sage Transform. The Sage product management and leadership team demonstrated a myriad of new features and technology investment all designed to push Sage's finance applications into the future. IDC was able to meet with both customers and Sage executives to gain a better understanding of Sage's market positioning and impact.

IDC's Worldwide ICT Spending Guide: Enterprise and SMB by Industry Taxonomy, 2024

Wed, 20 Mar 2024 04:00:00 GMT

This IDC study introduces IDC's new industry definitions, and it provides a detailed description of IDC's worldwide vertical industry and company size methodology and taxonomy. It is intended as a companion for forecasts presented in IDC's Worldwide ICT Spending Guide: Enterprise and SMB by Industry and for all of IDC's worldwide vertical research. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization.

"This update of IDC's Worldwide Industry and Company Size Taxonomy marks a turning point in IDC's vertical markets research, as our new industry taxonomy is about to be rolled out across multiple IDC Spending Guide products," said Serena Da Rold, associate research director, IDC Spending Guides. "This taxonomy continues to represent an essential companion to IDC's industry and company size spending forecasts. It presents a comprehensive and standardized view of the technology marketplace, helping vendors understand and navigate IDC's data effectively and define their target markets in terms of industry and company size segments."

IDC：踏浪前行——中小企业“AI驱动”战略发展之路

Mon, 18 Mar 2024 04:00:00 GMT

北京，2024年3月18日——利用生成式AI和大模型能够帮助中小企业保持竞争优势。这些技术不仅提高了业务流程的效率，还提供了创新和未来发展的机会。对于中国的中小企业（500人以下）和中端市场企业(500–999人）来说，如何通过利用适当的资源和合作伙伴关系，克服多方面挑战，从这些技术的应用中获益，是未来实现创新和增长的关键。