target audience: TECH SUPPLIER  Publication date: Apr 2024 - Document type: Taxonomy - Doc  Document number: # US51748424

IDC's Worldwide Marketing Taxonomy, 2024

By: 

  • Laurie Buczek Loading
  • MaryAnn Holder-Browne Loading

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Table of Contents


  • IDC's Worldwide Marketing Taxonomy

    • Figure: Marketing Taxonomy Primary Segments

  • Marketing Taxonomy Changes for 2024

    • Marketing Staff: Significant Updates

    • Marketing Programs: Significant Updates

  • Taxonomy Overview

    • Marketing Staff Expense: What's In? What's Out?

    • Staff Focus: Corporate (Global), Business Unit (Product Line), and Regional Marketing

    • Corporate (Global) Marketing Focus

    • Business Unit Marketing Focus

    • Regional Marketing Focus

    • Marketing Program Expense Overview

  • Definitions

    • Marketing Staff Taxonomy

    • Advertising

    • Business Development Reps

    • Corporate Communications

    • Campaign Management

    • Content Marketing

    • Creative Brand Services

    • Direct Marketing

    • Event Marketing

    • Executives

    • Field Marketing and Sales Enablement

    • Industry and Audience Marketing

    • Intelligence

    • Customer Intelligence

    • Competitive Intelligence

    • Market Intelligence

    • Staff Attributes That Are Excluded from All Intelligence Categories

    • Loyalty, Advocacy, and Customer Marketing

    • Marketing Operations

    • Marketing Technology

    • Partner Marketing

    • Product and Solution Marketing

    • Social Marketing

    • Website

    • Other Marketing Staff

    • Marketing Program Taxonomy

    • Advertising (Digital and Nondigital)

    • Corporate Sponsorship

    • Mobile Advertising

    • Online (Desktop) Advertising

    • Out of Home

    • Print

    • Search (Search Engine Marketing)

    • Social

    • Television and Radio

    • Corporate Brand Identity: Development, Maintenance, and Governance

    • Content Marketing

    • Digital Content

    • Print Content

    • Translation and Localization

    • Content Syndication

    • Corporate Communications

    • Analyst Relations

    • Public Relations

    • Agency Fees and In-House Expenses

    • Strategic and Employee Brand Communications

    • Direct Marketing

    • Direct Mail (Print)

    • Email Marketing

    • Business Development, Market Development, and Telemarketing Services

    • SMS, Text Messages, and Mobile Marketing

    • Events

    • Conferences and Trade Shows

    • Customer/Prospect Events

    • Industry Events

    • Partner Events

    • Intelligence

    • Customer Intelligence and Analytics

    • Competitive Intelligence and Analytics

    • Market Intelligence and Analytics

    • Loyalty, Advocacy, and Customer Programs

    • Market Development Funds and Co-Op

    • Marketing Technology

    • Software and Tools for Content Production and Management

    • Software and Tools for Data Management and Analytics

    • Software and Tools for Management and Administration

    • Software and Tools for Managing Promotions, Engagement, and Conversion

    • Sales and Partner Enablement

    • Direct Sales Channels: Sales and Partner Enablement, Support, Tools, and Training

    • Indirect Channel Partners: Sales and Partner Enablement, Support, Tools, and Training

    • Alliance Partners and Influencers: Sales and Partner Enablement, Support, Tools, and Training

    • Social Marketing

    • Website and Digital Services

    • Company Websites

    • Mobile Web and Apps

    • Search Engine Optimization

    • Other Marketing Programs

  • Learn More

    • Methodology

    • Activity-Based Accounting Methodology

    • Selling, General, and Administrative Expenses

    • Synopsis