target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: Market Perspective - Doc  Document number: # US51740723

Top 5 Trends in the Augmented and Virtual Reality Market to Watch in 2024

By: 

  • Ramon T. Llamas
  • Tom Mainelli
  • Lewis Ward
  • Bryan Bassett
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Top 5 Trends for the Augmented and Virtual Reality Market in 2024

  • New Market Developments and Dynamics

    • Apple's Vision Pro Ignites Interest in Mixed Reality

    • Impact in 2024

    • Assisted Reality Unit Volumes Grow as Augmented Reality Shipments Slip

    • Impact in 2024

    • Generative Artificial Intelligence to Create Virtual Content

    • Impact in 2024

    • Consumer VR Engagement Will Increase

    • Impact in 2024

    • Frontline Versus Office-Based XR: It Has to Be Practical

    • Impact in 2024

  • Advice for the AR/VR Technology Supplier and Services Provider

    • Get Ready for the Apple Effect

    • Ensure Consumer VR Platform Providers Lean In

    • Prepare and Plan for Artificial Intelligence

    • Have a Defined Use Case for B2B XR Deployments

  • Learn More

    • Related Research

    • Synopsis