The Solution
Syndio partnered with IDC to use IDC proprietary data and research for market analysis and to create a business strategy. The client also leveraged marketing research for benchmarking and the creation of marketing specific KPIs.
Define the Market with Data and Research
Syndio, an innovative Workplace Equity Analytics Platform, was ready for their next growth phase. They partnered with IDC to gain more insight into the market landscape and stretch the market into a new workplace equity category.
The Situation
The company was ready to grow but needed more insight into the market landscape as well as the competitive market and stretch the market into a new workplace equity category.
“I have always seen the value of IDC. Not just from the reports, but from the analysts’ point of view and angle around market data.”
The Results
A new, data-driven business strategy
Use of competitive intelligence and product roadmap to accelerate growth
Marketing-specific KPIs