Augmented and Virtual Reality
Opens up a New World

IDC defines Augmented Reality (AR) as purpose-built devices, worn on the head and over the eyes, which allow the wearer to see their surroundings while being served data or feedback. The device may overlay digital objects in the real world, or simply generate actionable feedback in the form of a heads up display (HUD).

IDC defines Virtual Reality (VR) as purpose-built devices, worn on the head and over the eyes, which completely obscures the wearer’s vision of the outside world, creating an all-inclusive virtual reality.

IDC is analyzing and forecasting the future of Augmented and Virtual Reality hardware via:

  • Holiday Consumer Survey
  • Augmented and Virtual Reality Devices Forecast
  • Augmented and Virtual Reality Enabling Technologies
  • Augmented and Virtual Reality Forecast
  • Emerging Commercial Use Cases / Applications for Augmented Reality

Core Worldwide Products and Services

Augmented & Virtual Reality

*Additional regional research available

IDC Predicts...

By 2018, large retailers will use augmented reality-based scavenger events to attract customers; same-day sales will spike 20% in some areas 

By 2021, augmented reality will be used in 35% of all connected meetings to boost productivity, disrupting a $3B web conferencing market