Cognitive/AI Systems
Scale Personalized Experiences

IDC defines cognitive/Artificial Intelligence (AI) systems as a set of technologies that use deep natural language processing and understanding to answer questions and provide recommendations and direction.

IDC’s coverage of cognitive/AI systems examines:

  • Digital assistants
  • Automated advisors
  • Artificial intelligence, deep learning and machine learning
  • Automated recommendation systems

Core Worldwide Products and Services

Cognitive Systems

*Additional regional research available

IDC Predicts...

By 2018, over 20 million U.S. households will own electronics integrating cognitive systems

By 2019, a national debate will surface around recommendation bias from machine learning and cognitive applications, forcing government action around personal data auditing

By 2018, 20% of major retailers will use AI to personalize the brand experience from awareness through purchase