According to the IDC Quarterly Mobile Phone Tracker, phone companies shipped a total of 344.3 million smartphones worldwide in the first quarter of 2017 (1Q17). In light of what might seem like a slowing market, consumers continue to show demand for smartphones and OEM flagship hype seems strong as ever. Worldwide smartphone shipments grew 3.4% in 1Q17 year over year, which was slightly lower than IDC's previous forecast of 3.6% growth.

IDC: Smartphone OS Market Share 2016, 2015 Chart
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Period Android iOS Windows Phone Others
2016Q1 83.4% 15.4% 0.8% 0.4%
2016Q2 87.6% 11.7% 0.4% 0.3%
2016Q3 86.8% 12.5% 0.3% 0.4%
2016Q4 81.4% 18.2% 0.2% 0.2%
2017Q1 85.0% 14.7% 0.1% 0.1%

Source: IDC, May 2017

Android: The discussion around Android's share of the smartphone market became irrelevant a few years back when it became clear that devices running Google's OS would continue to capture roughly 85% of the worldwide smartphone volume. What is interesting is to look at the many micro-trends going on within the platform. Despite a slew of very attractive high-end Android products, IDC continues to see Android average selling prices (ASPs) decline and expectations are that the 1.5 billion Android phones that ship in 2021 will have a collective ASP of $198, down from $220 in 2017Q1.

iOS: Coming off the first year in which iPhone shipments declined, expectations are that 2017 volumes will grow 3.8%. IDC slightly lowered its 2017 projections for iOS in its latest forecast to 223.6 million, while increasing its 2018 volumes to 240.4 million. All signs point to late 2017 and certainly 2018 being very strong for Apple as much of its installed base seems ready for a refresh and the next round of iPhones is not likely to disappoint its fans.

Windows Phone: Windows Phone shipments continue to fall as the lack of new hardware partners, developer support, and overall enthusiasm for the platform show no immediate signs of recovery. IDC expects 2017 volumes to decline 80.9% to just 1.1 million units. Microsoft has yet to fully commit to any "Surface"-style attack for smartphones or to push new vendors to embrace the platform, leaving little hope of mounting a full scaled comeback in the years to come.