Customer Insights & Analysis

Wallets

For IT vendors, sales targets continue to increase at rates upwards of 15% annually. IT vendors need to be better informed and sell smarter. IDC's Wallet services provide an analysis of the IT spending strategies and budgets for the world's largest companies. The research is crafted to arm sales with the specific information they need to incorporate into a smart selling strategy.

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Worldwide IT Wallet

IT vendors need to be better informed and sell smarter. Selling smarter means having a more intimate understanding of buyers, including their unique business challenges and objectives, and in particular better market analytics focused on their overall IT purchasing behavior and priorities. IDC's Worldwide IT Wallet service provides an analysis of the regional IT spending strategies and budgets for more than 2,200 of the world's largest companies.


United States IT Wallet

IDC's United States IT Wallet service provides an analysis of the specific IT spending strategies and priorities for more than 3,500 of the largest United States–based companies. The research is crafted to arm sales and marketing organizations with the specific information they need to incorporate into a smart selling strategy. The United States IT Wallet answers the following key questions:


-Which U.S. companies are the largest spenders on IT products and services?
-How does the technology product mix differ by company?
-How does IT adoption differ by company?
-How can vendors and suppliers best position and sell their products and services to different customer segments?

Canada IT Wallet

Money spent for new client acquisition yields less and less in the modern marketplace, and, in turn, the "share of wallet" has become a more relevant measure of success than "market share." Keeping and growing customers over time is now more important than simply acquiring new customers. Selling existing clients more products or services, and doing so more frequently, should be the number one goal of any company because doing so yields higher returns. IDC's Canadian IT Wallet is designed to deliver this key information and help Canada's IT community assess its wallet share.


AP IT Wallet

Sales quotas in Asia Pacific are growing over 12-15% each year. In contrast, the Asia/Pacific IT market is expected to grow at less than half this rate annually. Vendors face the added challenge of a downward trend in the yield of corporate investments on new client acquisitions. Keeping and growing customers over time has become as important as acquiring new ones — measuring "share of wallet" is more relevant than simply measuring "market share." IDC's Asia/Pacific IT Wallet is designed to deliver this information and to help IT vendors maximize the returns on their business development initiatives.


Japan IT Wallet

The total amount of money a customer can spend on a certain product category is a vital piece of information for planning and managing sales and marketing efforts. IDC's Japan IT Wallet service provides IT spending estimates for more than 1,900 of the largest Japanese companies.


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