target audience: TECH BUYER Publication date: May 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US52032124
Customer Analytics Technology Trends, 2024
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Abstract
This IDC Tech Buyer Presentation illuminates key market trends from recent IDC global surveys, including digital leaders and followers, planned 2024 IT spending, recession scenarios, and the top technology initiatives that are most immune from possible budget cuts. This quarter's presentation also includes generative AI investment trends growth comparing survey data from September and November 2023. Generative AI trends for CX use cases are also included. IDC's guidance includes digital followers modeling the behavior of digital leaders, recommendations on IT spending, and a focus on digital growth coming out of a recession. Success with digital growth and CX depends on unified customer data repositories (CDPs), real-time personalization, and AI tools (predictive and generative) that use CDP data to deliver empathetic experiences to each customer during their journey with brands that improves trust, loyalty, and revenue.
This presentation is primarily focused on technology buyers; however, the survey data will also be valuable for technology suppliers.