target audience: TECH BUYER Publication date: Apr 2024 - Document type: IDC Perspective - Doc Document number: # US51989324
The Role of the COO in a Scale Up
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Abstract
This IDC Perspective highlights the evolving role of the chief operating officer (COO) in scale ups and emphasizes their critical involvement in driving business outcomes, fostering a high-performance culture, making strategic investment decisions, and leveraging their unique expertise or "spike" to address operational challenges and skill gaps. Through insights from veteran COO Brandon Mensinga, the document underscores the importance of COOs in optimizing processes — particularly through automation and AI — and building effective leadership teams to navigate the complexities of scaling businesses.
"COOs in scale ups play a key role in driving positive business outcomes and culture as well as making calculated investment risks, shaping the future of emerging giants." — Craig Powers, research director, Worldwide Digital Business Strategies at IDC