target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: IDC Survey - Doc Document number: # US50633324
State of Content Services: Managing Enterprise Content
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Abstract
This IDC Survey looks at managing enterprise content. IDC's Enterprise Content and Knowledge Management Services team conducted a survey of 714 IT decision makers in North America to explore the current state of content services as well as future plans, including views about generative AI and the Unified Content Model. This IDC Survey examines how content is managed — who determines content policy? Is it top-down or bottom-up? How centralized is content? Who and what are the primary consumers? This IDC Survey includes highlights by industry.
For the purposes of this survey, IDC defined "content services" as technologies that enable users to capture, create, share, route, collaborate on, organize, distribute, publish, and store content in a variety of formats including text, images, audio, and video.