This IDC study introduces practices for conceiving, managing, developing, and maintaining mobile apps in the enterprise. It enables CIOs and business executives to manage the process of translating app ideas into successful mobile apps. This study also helps CIOs understand the critical development and project management issues that must be addressed to deliver on the app vision.
"In many respects, it's the 'Goldilocks principle' at work," says Galen Gruman, adjunct analyst with IDC's IT Executive Program (IEP). "You need to find what balance is 'just right': so mobile apps aren't developed as silos but also aren't so generic that they miss the mark and don't take advantage of what makes mobile uniquely valuable."