This IDC study aims to help IT stakeholders (e.g., CIOs, IT managers, and directors) and line-of-business (LOB) decision makers understand where their organizations are positioned with respect to digital commerce. The study discusses the following in respect to the IDC MaturityScape for digital commerce:
- Framework for digital commerce maturity for the organization
- Business impact for each of the five stages of maturity (i.e., ad hoc, opportunistic, repeatable, managed, and optimized)
- Critical measures, business outcomes, and actions required for organizations to effectively develop digital commerce competency
The study also provides guidance on how organizations can advance along the five maturity stages to maximize the benefit from deploying a digital commerce strategy.
“Every organization in every industry conducts commerce in one form or another,” says Vanessa Thompson, research vice president, Communities and Collaboration. “In the digital era, customers (consumers, businesses, employees, and partners) are looking for interactions that limit friction and deliver an exceptional experience.”