Join IDC analysts at Directions 2017, as they further explore the
biggest story of our time: the continuing emergence and evolution of the
3rd Platform/digital transformation (DX) marketplace


Watch IDC keynotes from Directions 2016

Featured in Santa Clara

Andrew McAfee

MIT scientist and cofounder of the MIT Initiative on the Digital Economy

The Second Machine Age, Andrew McAfee, MIT scientist and cofounder of the MIT Initiative on the Digital Economy
We are living in a time of brilliant technologies: cars that drive themselves; Jeopardy!-champion supercomputers; cheap, flexible, and useful robots; algorithms that make better decisions than humans; and countless others. They are bringing us into a second machine age, the greatest era of transformation since the Industrial Revolution.

In his talk, Dr. Andrew McAfee, coauthor of the New York Times bestseller The Second Machine Age, will discuss both the great promise and thorny challenges — for the IT industry and its customers — of the world we're creating as we adopt and deploy digital technologies that are the stuff of science fiction.

Featured in Boston

George Westerman

Research Scientist with the MIT Initiative on the Digital Economy

Leading Digital: Helping Your Customers Transform with New Technologies, George Westerman, Research Scientist with the MIT Initiative on the Digital Economy
Fueled by mobility, analytics, social media, cloud computing, and embedded devices, companies in every industry are mapping their way through the digital universe. Yet some firms are far outpacing others in their ability to drive new value from digital technology.

Drawing from his book, Leading Digital: Turning Technology into Business Transformation, Dr. George Westerman shows how effective leaders are transforming their businesses — through customer engagement, operations, and business models — to continuously create new value with technology. This session will identify the new priorities for business leaders driving digital transformation and what IT industry leaders need to do to make these initiatives a reality inside their organizations.


4 IDC keynotes, 24 Track breakout sessions, 10+ Breakfast and lunch sessions, 28+ Analyst-hosted lunch tables, 70+ Analysts available for 1:1s

Full Agenda (online version) -
Santa Clara
Full Agenda (download PDF) -
Santa Clara

One page Agenda-At-A-Glance (download PDF) -
Santa Clara

Directions Highlights

  • Full day annual event
  • Featured Keynotes Andrew McAfee (SC) and George Westerman (Bos)
  • 4 IDC Keynotes
  • 24 Track breakout sessions
  • 10+ Breakfast and lunch sessions
  • 28+ Analyst-hosted lunch tables
  • 70+ Analysts available for 1:1s
  • IDC Tracker Pavilion
  • IDC Custom Solutions Pavilion

Meet with Analysts 1:1

  • Sit down with IDC analysts
  • Three timeslots on the agenda for these private one-to-one meetings
  • Discuss your specific situation, challenges and opportunities
  • Sign-up is onsite at the Analyst Connection Kiosk

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