CMO Advisory Service Team

Laurie Buczek

Research Vice President, CMO Advisory Practice

New Research


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    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
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    This IDC Survey addresses the current state and future trajectory of partner and channel marketing. As the business landscape transforms and partners experience uncertainty with marketplaces, marketing leaders want to understand how partner...
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    This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
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    本IDC研究报告介绍了IDC对2024年CIO议程的十大预测。IDC CIO/CXO信息科技智库服务咨询与研究集团副总裁Daniel Saroff表示,"这十大预测构成了一份战略性框架,帮助CIO在未来五年内领导其组织度过一个加速变革和颠覆的时期。同时也阐述了IDC对IT部门将要经历的10个重大转变的展望,助力IT高管制定战略规划。"
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    This IDC Web Conference provides guidance for strategic marketing investments for 2024. Tech marketing leaders are dynamically shifting marketing strategies due to the permanent changes in B2B buyer behaviors and generative AI bursting onto...
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    This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) t...
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    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
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    This IDC study presents IDC's 2024 top 10 predictions for B2B sales leadership."Several key trends are reshaping the landscape of B2B sales," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Everythi...
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    This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
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    • Al Gillen
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    This IDC study provides IDC’s 2024 top 10 predictions for generative artificial intelligence.“Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business impact,” s...

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