SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Jason Bremner Loading
    • Simone De Bruin
    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Takashi Manabe Loading
    This IDC study provides top 10 predictions for small and medium-sized businesses (SMBs) in 2022."One way SMBs are looking to grow, contain costs, and enhance productivity is by looking to digital technologies to increase awareness, reach, r...
  • By: 

    • Shawn Fitzgerald
    • Daniel-Zoe Jimenez Loading
    • Serge Findling
    • Yukiharu Yorifuji Loading
    • Megha Kumar Loading
    • Lianfeng Wu Loading
    • Giulia Carosella Loading
    • Sandra Ng Loading
    • Robert Parker Loading
    • Philip Carter Loading
    • Meredith Whalen Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2021."Even though we are experiencing a global pandemic, direct digital transformation (DX) investment is still growing at a compound annual growth rate (CAGR) ...
  • By: 

    • Philip Carter Loading
    • Lianfeng Wu Loading
    • Dan Vesset Loading
    • Eileen Smith Loading
    • Craig Simpson
    • Swapnil Shende Loading
    • Joseph C. Pucciarelli
    • Kevin Prouty Loading
    • Robert Parker Loading
    • Tony Olvet Loading
    • Adelaide O'Brien Loading
    • Gard Little Loading
    • Sandra Ng Loading
    • Megha Kumar Loading
    • Ritu Jyoti Loading
    • Daniel-Zoe Jimenez Loading
    • Jordan Jewell
    • Leslie Hand Loading
    • Oscar Guzman
    • Jorge Gomez
    • Shawn Fitzgerald
    • Serge Findling
    • Lynne Dunbrack Loading
    • Yukiharu Yorifuji Loading
    This IDC study provides IDC's top 10 predictions for digital transformation for 2020."Direct digital transformation (DX) investment is growing at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2023 and is expected to approach $7...
  • By: 

    • Shawn Fitzgerald
    • Shari Lava Loading
    This IDC Perspective is the third and final part of a three-part series on how to define, scope, and engage enterprise transformation. This part delves into creating a set of systems and culture where successful plans are crafted and new di...
  • By: 

    • Shawn Fitzgerald
    • Shari Lava Loading
    This IDC Perspective is the first in a three-part series that provides the definitive digital transformation (DX) definition, explains what digital fitness is, and describes the three broad types of DX and the five DX dimensions and masteri...
  • By: 

    • Shawn Fitzgerald
    • Shari Lava Loading
    This IDC Perspective is the second part of a three-part series that describes, explores, and guides the reader on some key tenets and considerations, the critical areas of digital transformation (DX) that are important to own, and understan...

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