IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Survey Spotlight explores data from IDC's Digital-Native Business Survey 2022 (APJ N = 571), identifying the top technology priorities for digital-native businesses (DNBs), and how do these vary across different ...
This IDC Presentation provides a comprehensive overview of the evolving dynamics, challenges, and opportunities in venture capital (VC) funding for digital-native businesses (DNBs) in the Asia/Pacific region, guiding stakeholders in navigating ...
This IDC Market Presentation provides an outlook on future trends for digital-native businesses (DNBs) worldwide, starting from market trends for the current year.
This presentation highlights 10 future digital-native trends on a three-year ...
This IDC study provides a thorough assessment of market-leading software-as-a-service (SaaS) and cloud-enabled small and medium-sized business (SMB) and midmarket segments' enterprise resource planning (ERP) applications and discusses the ...
This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions (IDC #US50120323, ...
This IDC Tech Buyer Presentation provides the Asia/Pacific (excluding Japan) (APEJ) regionalization of the worldwide small and medium-sized business (SMB) FutureScape for 2024. This IDC study shortlists the 10 SMB technology and business ...
This IDC Market Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business 2024 Predictions — Asia Pacific (Excluding) Implications. It provides specific ...
This IDC study introduces digital-native business taxonomy, and it provides a detailed description of IDC’s worldwide digital-native business company size methodology and taxonomy. It is intended as a companion for market forecasts presented ...
This IDC Perspective discusses Affinidi, a technology company committed to revolutionizing data ownership with its "holistic identity" approach, which offers cutting-edge solutions, such as the Affinidi Vault, Affinidi Login, Affinidi Connector, ...
This IDC Perspective discusses the nomination details of the Special Award for Digital-Native Business winner from the IDC Future Enterprise Awards 2023 in Asia/Pacific with how generative AI (GenAI) can impact organizations moving forward.
"GenAI ...
This IDC study examines the security software market for 2021–2022. The revenue and market share of the leading vendors are provided for the year 2022.
"Security is not just an option for SMBs and midmarket companies; it is the foundation ...
This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of Asia/Pacific (including Japan) (APJ) digital-native businesses' (DNBs') technology spending trends, their priorities, and cloud vendor collaborations.
Tech ...
This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024.
"2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy ...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most ...
This IDC Survey uses data from IDC's 2022 Future Enterprise Resiliency and Spending (FERS) Survey. It examines how Asia/Pacific (including Japan) (APJ) digital-native businesses (DNBs) look at the usage of generative AI (GenAI) solutions, ...
This IDC study examines the financial applications software market for 2021–2022. The revenue and market share of the leading vendors are provided for the year 2022.
"As businesses increasingly seek tailored financial solutions that ...
This IDC Perspective examines the automation trends in small and medium-sized businesses (SMBs) and midmarket segments across different business functions, as well as in customer relationship management (CRM), human capital management (HCM), ...
This IDC Survey provides an overview of how small and medium-sized businesses (SMBs) (fewer than 500 employees) and midmarket company (500–999) employees in Asia/Pacific (including Japan) (APJ) are being affected by the macroeconomic headwinds ...
本IDC调查焦点探讨了中国中小企业及中端市场企业在充分利用云服务方面需要培养的IT技能。云技术已经成为今天商业战略中不可或缺的一部分,中国小型和中型企业(SMB,员工少于500人)以及中端市场企业(500–999名员工)已经开始大量采用云技术,以寻求更高的可扩展性、业务敏捷性和成本效益。在企业上云从“资源为中心”向“应用为中心”转变的背景下,中小企业上云的关键目标是应对业务运营管理模式的转变和挑战。IDC亚太地区中小企业及中端市场企业云应用态度调查了1–1,000人的企业在未来12至18个月的云应用计划。中国企业对云应用的使用态度表现积极,但仍有大量的中小企业刚开始考虑云应用,或者它们的云投资是孤立的和非集成的。为了充分利用云服务的潜力,并在竞争激烈的市场中取得成功,中国的中小型企业和中端市场企业需要培养一些重要的技能。
IDC中国研究总监李连风指出:“对于中小企业来说,通过上云可以更加专注于自身的业务和创新,同时也可以根据实际需求来灵活地调整和扩展资源,避免资源闲置和浪费。中小企业在云计算的应用中心模式下,可以将应用程序和服务直接部署在云端,通过云平台提供的资源和服务来支持企业的运营需求。基础设施即服务(IaaS)、软件即服务(SaaS)和平台即服务(PaaS)等云服务,使得小型和中型企业以及中端市场企业能够应对来自外部因素的干扰,特别是应对来自全球供应链、技能短缺以及不断上涨的通胀和能源价格的挑战。
...This IDC Market Presentation highlights the key findings from small and medium-sized businesses (SMBs) and midmarket companies in IDC's 2023 Asia/Pacific Future SMB and Midmarket Survey. It ...
This IDC Market Perspective explores the cloud adoption of plans of small and medium-sized businesses (SMBs) and midmarket companies for the next 12–18 months, which will increasingly impact their business growth and resilience. Companies ...
This IDC Survey Spotlight examines the priority technology investments of small and medium-sized businesses (SMBs) and midmarket companies across Asia/Pacific (including Japan) (APJ). It also reviews key areas of focus for SMBs in technology ...
This IDC Tech Supplier Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions — India Implications. It ...
This IDC Presentation discusses the India regionalization of the IDC FutureScape: Worldwide Future Consumer 2023 Predictions. Small and medium-sized businesses (SMBs) have survived the pandemic shutdowns and supply chain ...
This IDC Tech Buyer Presentation provides the Asia/Pacific (excluding Japan) (APEJ) regionalization of the worldwide small and medium-sized business (SMB) and digital-native business (DNB) IDC FutureScape for 2023. This IDC study shortlists ...