IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Tech Buyer Presentation analyzes retailers' approach to generative AI (GenAI) investments for customer experience (CX). It outlines current and projected investments in GenAI experimentation and implementation in CX initiatives, ...
This IDC Survey analyzes EMEA organizations' increasing investment into Tech4Food initiatives to combat food waste and address climate change, leveraging technologies such as IoT and data platforms for traceability and transparency. Key ...
This IDC Tech Buyer Presentation offers a comprehensive overview of the retail customer experience (CX) landscape as of 2024. It identifies key business priorities and challenges, encompassing both external market dynamics and internal organizational ...
This IDC TechScape provides a systematic assessment of selected AI-powered technologies available to brands and retailers to streamline their commerce operations. The IDC TechScape model is designed to capture progress in the adoption of ...
"In the digital world, immersive technologies are dramatically affecting the retail landscape. Today, the digital presence of retailers influences customer perceptions and decision making as much as in-store product layouts," said Sofia ...
This IDC Web Conference Proceeding highlights key trends that will guide the EMEA region's digital future and presents the top predictions for EMEA in 2024 and beyond.
The arrival of generative AI (GenAI) technologies has shifted the ...
This IDC Survey Spotlight highlights strategies and preparations by retailers in anticipation of the prospective EU Digital Product Passport (DPP) regulation. This regulation is expected to apply to specific categories of consumer products, ...
This IDC Market Presentation provides an overview of the key observable trends in the European Retail Market for the year 2024. It highlights the current business challenges and priorities of retailers while delving into their investment ...
This IDC Innovators study profiles three emerging technology vendors that focus on the food value chain — OneThird, Wiliot, and xFarm — and leverage technologies to achieve efficiency and environment-driven outcomes.
"FAO Strategy ...
This IDC Survey Spotlight offers insights into the current retail channel mix, illustrating the average revenue contribution of each traditional and alternative retail channel and encompassing both offline and online platforms. It underscores ...
This IDC Market Presentation is based on the key findings from IDC Retail Insights' Global Retail Survey, 2023, which surveyed 840 retailers across 18 geographies worldwide. Retailers operate in an increasingly complex omni-channel ...
This IDC study provides IDC's top 10 predictions for the retail industry in 2024.
Leslie Hand, group vice president, IDC Retail and Financial Insights, emphasized, "Retailers are not investing in small step changes to their portfolios ...
This IDC Perspective recaps key insights from the IDC Retail Xchange 2023, held in Amsterdam on September 18 and 19, 2023. During the event, executives from top retail, consumer packaged goods (CPG), and technology companies shared actionable ...
This IDC Innovators study profiles METAV.RS, Emperia, and Arianee — innovative technology vendors that leverage immersive technologies such as NFT, AR/VR, metaverse, and 3D modeling to transform retail spaces with new interactive experiences. ...
This IDC Market Perspective summarizes key announcements during 3DS Industry Analyst Days 2023, held on May 31 and June 1, 2023, at the Dassault Systèmes headquarters in Paris. At the event, Dassault Systèmes executives presented the company's ...
This IDC Market Presentation looks at the status of ecommerce retail businesses in 2023, in view of ecommerce retailers operating in a sophisticated, fast-growth market. It provides an overview of the importance of digital commerce in today's ...
This IDC Market Presentation summarizes key findings gathered from IDC's 2023 Global Retail Survey on digital or technology-enabled initiatives across all retail business functions, products, and services. This survey polled 840 retailers ...
This IDC Innovators profiles FarEye, Bringg, Milkman Technologies, and Stor.ai, four innovative technology vendors that leverage AI to help retailers enhance order management, fulfillment, and last-mile delivery.
"The importance of ...
This IDC study helps retail decision makers identify and navigate the areas of the retail ecosystem that are being digitally transformed as retailers adopt new processes and technologies to underpin organizational change. This annual study ...
This IDC Market Presentation explores the characteristics and capabilities of customer data platforms (CDP) and customer relationship management (CRM) platforms in the retail sector.
While both platforms aim at the collection, management, ...
This IDC Perspective analyzes how Sonepar (a B2B distributor of electrical products, solutions, and related services) embarked on an ambitious transformation journey to introduce a global omni-channel business model through the implementation ...
This IDC PlanScape explores how retail businesses can enhance customer satisfaction, build long-term relationships, and drive sales growth by leveraging CRM platforms.
"In today's fiercely competitive retail landscape, CRM platforms ...
This IDC Tech Buyer Presentation provides an overview of retailers' current priorities, challenges, and key areas of investment, highlighting the need to drive employee experience (EX) to the top of retailers' agenda. It illustrates retailers' ...
This IDC Tech Buyer Presentation delves into the challenges, priorities, business drivers, and major investment areas of today's retailers. It emphasizes the importance of re-evaluating customer experience (CX) and enhancing retail strategies ...
This IDC Perspective explores how alternative approaches to retail value chain management and process organization can positively affect customer experience, referencing key use cases and indicating how an appropriate back-end platform design ...