IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC study provides a comprehensive overview of and definitions for personal computing devices (PCDs). The definitions provided in this document represent the scope of IDC's PCD hardware research.
This taxonomy outlines market ...
On February 22, Lenovo announced results from its FY 3Q24. Quarterly revenue reached $15.7 billion, an increase of 3% from the year-ago quarter. Net income was $357 million, down 20% from the third quarter last year.
On February 1, Apple announced its fiscal 1Q24 earnings, with revenue growing to $119 billion in the December quarter, a year-over-year (YoY) increase of 2%. During the quarter, the company saw services grow to a new record with revenue ...
This IDC study presents forecast data for the worldwide artificial intelligence PC market for 2023–2027.
"As we enter a new year, the hype around generative AI has reached a fever pitch, and the PC industry is running fast to capitalize ...
This IDC Market Perspective examines the key trends that will impact the augmented reality and virtual reality market in 2024. As vendors, enterprise users, and consumers head into 2024, the important lessons learned around use cases, gaming, ...
This IDC study provides a forecast for the worldwide augmented and virtual reality headset market for the 2024–2028 period.
"Apple's entrance into the AR/VR market in 2024 will draw attention and interest from multiple users that, ...
Apple famously doesn’t set foot on the floor at the Consumer Electronics Show (CES) in Vegas. Still, as with previous years, the company’s presence was felt as numerous vendors announced new headsets in the days following Apple’s January ...
本調査レポートでは、コネクテッドデバイスに関するIDCのTop 10 Predictionsを示している。
IDCのDevices and Consumer ResearchのグループバイスプレジデントであるTom Mainelliは、「企業内に導入されるコネクテッドデバイスの数と多様性は、加速し続けている。今日の従業員は、かつてないほど多くのテクノロジーを利用できるようになっており、IT部門は、次世代の傾向を把握し、常に時代の先端を行くことが重要である。本IDC ...
This IDC Market Note articulates IDC's view on the emerging category of AI PCs and draws distinctions between early NPU-based systems, shipping at the end of 2023, and the next generation of products expected to ship in 2024. The dawn of ...
This IDC Market Presentation leverages multiple consumer-focused surveys to better understand the way millennials think about technology and the companies that provide it. Millennials have aged into a large and active role in making technology-buying ...
本IDC报告是一篇IDC IT部门数字化转型(DX)场景分类,旨在帮助IT部门制定业务战略,获得业务上的成功。该分类分为八个战略要务,这些要务指明了全球的IT部门如何构建面向未来三到五年的数字战略。由于IT部门从来没有像现在这样如此看重企业的需求,所以,本报告还为IT部门提供了数字化转型旅程指南,确保每个项目和场景都与企业的长期目标一致。
IDC CIO/CXO信息科技智库服务研究总监Martha Rounds表示:"IT有潜力也有能力成为企业的能力倍增器,它通过利用和调整技术增强企业的创新能力、客户响应能力、供应和生产优化能力、在直接和互补市场中抢占市场份额的能力以及持续交付价值的能力,帮助企业实现业务和运营目标。本报告将帮助业务和IT领导层共同协调业务和IT战略,共育未来成功。"
...This IDC study provides IDC's top 10 predictions for connected devices.
"The number and diversity of connected devices deployed inside companies continue to accelerate," said Tom Mainelli, GVP of Devices and Consumer Research at IDC. ...
On September 12, Apple announced the latest iterations of its iPhone lineup, the iPhones 15 and 15 Plus and iPhones 15 Pro and Pro Max, as well as two new Apple Watches, the Series 9 and Ultra 2. The products include a range of ...
This IDC Market Analysis Perspective provides a view of the worldwide augmented reality (AR) and virtual reality (VR) markets, inclusive of headsets, software, and services.
"After several years of pandemic-driven growth, VR is experiencing ...
This IDC study provides a comprehensive overview of and definitions for personal computing devices (PCDs). The definitions provided in this document represent the scope of IDC's PCD hardware research.
This taxonomy outlines market ...
This IDC Market Perspective assesses how Apple is finding success by targeting a majority of IDC's future consumer (FC) categories. IDC's future consumer research builds on the concept that to serve consumers well, you need a holistic view ...
At its annual Worldwide Developer Conference, Apple revealed its long-anticipated virtual reality (VR) headset and platform, the Vision Pro and visionOS. Resembling a pair of ski goggles, Apple emphasized that the Vision Pro is geared toward ...
This IDC Market Perspective examines the consumer-centric trends around health and fitness as a service and safety as a service. In addition to discussing the challenges and opportunities associated with these trends, it brings to light ...
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.
The next generation of consumers view technology and brands in radically different ways than those that drive spending ...
On February 17, Lenovo announced results from its FY 3Q23, with quarterly revenue reaching $15.3 billion, down 24% year over year (YoY). Net income declined 29% from the year-ago quarter to $437 million. About 41% of revenue was associated ...
This IDC Market Glance provides an overview of the vendors participating in the virtual reality market.
This IDC Market Glance provides an overview of the vendors participating in the augmented reality market.
This IDC Web Conference shares insights by IDC's Future Consumer team about consumers' perspectives and present forecasts of new and emerging markets and offers predictions around what it will all mean across a 10-year horizon. Consumer ...
This IDC study provides a forecast for the worldwide augmented and virtual reality hardware market for the 2023–2027 period.
"2022 saw market retrenchment from forces within and outside," points out Ramon T. Llamas, research director ...
This IDC Market Perspective outlines three trends the future consumer team will be watching closely in 2023: the growth of consumer-centric "as a service" offerings; the acceleration of social media as central channels for entertainment, ...